PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website's Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion. An Overview of Behavioral Intent Data.

Intent Data 62

Intent Data Intent Marketing AI Lead Ranking 62

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. A different kind of B2B buyer. Today’s B2B buyer cohort, made up largely of millenials, is much more inclined to research products and solutions online. Read next: The B2B customer journey is set on a digital track.

Buying Cycle 95

Buying Cycle Intent Ideal Customer Profiles Planning 95

Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

Purchase Intent 40

Purchase Intent Intent Data Purchase Intent 40

Engagio

APRIL 11, 2018

For years, targeting key accounts has been a cornerstone of effective B2B growth. Today, over 90% of B2B organizations believe Account Based Marketing is a “must-have” tactic, according to SiriusDecisions. One reason is the immense amount of data that is now available to us to make account-based strategies more efficient.

Account Based Marketing 85

Account Based Marketing Intent Data Intent Lead Ranking 85

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. Define the intent data.

Top of Funnel 118

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 118

Aberdeen

DECEMBER 20, 2018

The accuracy of buyer intent data depends upon an accurate interpretation of an intent signal. Intent signals are given off by a prospective buyer’s behavior during their web-based research. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Signal 49

Intent Signal Buyer Intent Intent Intent Data 49

Aberdeen

JANUARY 15, 2019

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. Cut The Hype: When Intent Data Shines — And When it Doesn’t.

Intent Data 40

Intent Data Intent Lead Ranking Buyer Intent 40

SmartBug Media

SEPTEMBER 6, 2019

That, in a nutshell, is “intent data.”. It’s not as simple as a magical button on your browser homepage—but it is a very real set of data analytics based on consumer behavior across the web (not just on your website) that: Gives you a front-row seat to live buyer activity, shows you the buyer’s pain points.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Aberdeen

JANUARY 24, 2019

Since the dawn of big data, marketers have struggled to accurately detect true buyer intent out of the abundance of data available to them. But a product labeled plug-and-play predictive analytics isn’t the key to a successful, predictive data-driven marketing strategy. Predict Success by Measuring Buyer Intent.

Intent Signal 40

Intent Signal Buyer Intent Intent Purchase Intent 40

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. B2B Marketing Budget Boost. This Marketing Daily column explores B2B marketing spend projections for 2019.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Aberdeen

JANUARY 28, 2019

Many B2B Marketing and Sales organizations have already implemented some level of AI to optimize their activities, including personalization of the buyer’s journey. But according to a blog post by Nida Chughtai, 2019 is the year AI for B2B marketing and sales will explode. Augment Marketing Activities with AI.

Intent Signal 40

Intent Signal Marketing AI Buyer Intent Ideal Customer Profiles 40

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. What is a signal?”.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Don’t Ram Your Way onto the Airwaves.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Don’t Ram Your Way onto the Airwaves.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

JANUARY 16, 2019

In a presentation for B2B SaaS marketers , Cabane said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys. Hyper-personalization with Buyer Intent Data. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. EverString.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Aberdeen

JANUARY 16, 2019

And with intent data, you can hyper-personalize the customer experience to unprecedented levels. In a presentation for B2B SaaS marketers , Guillaume Cabane, VP of Growth at Drift, said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 30, 2019

“In the absence of information, decisions are made based primarily on intuition and gut feel, or worse yet, bad data,” according to Brink. Buyer Intent Data Governance. Effective data governance shouldn’t stop at the traditional sense of an enterprise data set. In other words, it’s a huge risk.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 30, 2019

“In the absence of information, decisions are made based primarily on intuition and gut feel, or worse yet, bad data,” according to Brink. Buyer Intent Data Governance. Effective data governance shouldn’t stop at the traditional sense of an enterprise data set. In other words, it’s a huge risk.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 16, 2019

Confirming buyer intent matters. But confirming a buyer’s fit is just as critical. Even if the lead you’re handing to Sales has high intent to purchase, they won’t be a viable lead if you don’t serve their industry or can’t meet their needs. Buyer Intent Data Must be a Good Fit.

Buyer Intent 40

Buyer Intent Intent Sales Qualified Leads Intent Data 40

Aberdeen

DECEMBER 27, 2018

When the concept of buyer intent was first introduced, the mathematics behind it were fairly basic. It took time to be able to leverage true Data Science to account for a multi-stage buying journey and the massive quantity of buying intent signals available in today’s advanced buyer intent models.

Buyer Intent 40

Buyer Intent Intent Intent Signal Analytics 40

Aberdeen

JANUARY 23, 2019

Account-based marketing (ABM) and artificial intelligence (AI) are two powerful technologies wielded by B2B organizations across the world. According to Awasthi, the key to successful ABM is the ability to capture buyer intent data across the entirety of a target account. Alexa, Parse my B2B Intent Data.

Intent Data 40

Intent Data Account Based Marketing ABM Intent 40

Aberdeen

JANUARY 11, 2019

Therefore, our buyer intent data reveals that the healthcare sector is making significant investments in analytics and big data technologies. The Numbers: Buyer Intent in the Healthcare Sector. Figure 1: Healthcare Sector Trends toward AI, Data Visualization. appeared first on Aberdeen.

Intent Data 40

Intent Data Intent Buyer Intent Intent Signal 40

Aberdeen

FEBRUARY 8, 2019

This week’s roundup of headlines in the intent data space explores Bill Gates predictions from 1999, a merger and acquisition, the idea of the marketing data scientist, interactive content syndication, and an emerging security and development trend that has transformative potential. . You Heard It from Bill Gates First.

Intent Data 40

Intent Data Intent Zoominfo Purchase Intent 40

Martech

MAY 5, 2023

Simpson deals with B2B sales, often featuring a year-long sales cycle punctuated by lots of customer research. The client’s web site is treated as a “buyer intent tool.” The data gained by Lifts AI’s modeling can be fed into a sales tracking tool. We try to use the funnel because that is what everyone is used to.”

Top of Funnel 111

Top of Funnel Marketing AI Digital Marketing Funnels Buyer Intent 111

6sense

DECEMBER 10, 2021

6sense continues to lead the RevTech Revolution by providing customers with expanded access to account-based data and insights. 6sense and Bombora Expand Partnership to Deliver the Deepest Level of Buyer Insights, Data, and Orchestration.

Bombora 62

Bombora Marketing AI Intent Data Intent Signal 62

Metadata

MAY 5, 2021

So we’re teaming up with some of the best B2B marketers we know. Why aren’t more B2B marketers advertising on Facebook? Yet, according to Social Media Examiner, only 65% of B2B marketers use Facebook ads. Well, the reason for many just comes down to data. Facebook can work for B2B. Why so few? But there is a way.

CPL 98

CPL Cost per Lead Lead Ranking Facebook 98

Aberdeen

DECEMBER 21, 2018

Among the many uses of web-based intent data is its ability to profile the buyer’s journey for B2B technology. Aberdeen’s intent data tracks buyer behavior and content consumption across millions of websites to connect web-based search activity to discernible buying intent signals.

Intent Data 45

Intent Data Marketing AI Intent Intent Signal 45

6sense

JULY 8, 2021

6sense continues to lead the RevTech Revolution by providing customers with expanded access to account-based data and insights. Bombora’s intent data is sourced from a proprietary cooperative of 4,000+ B2B websites, and its patented data science methodology identifies when businesses show buyer intent for a product or service.

Bombora 62

Bombora Marketing AI Intent Data Multi-Channel 62

Aberdeen

DECEMBER 13, 2018

While a relatively new concept, Buyer Intent Analytics allows a company to identify its Total Active Market much earlier than previously possible. Buyer Intent reveals the readiness-to-purchase calculated by analyzing the digital footprints from online product research. The red dot is the deal’s close date.

First-Mover Advantage 9

First-Mover Advantage Buyer Intent Intent Data Intent 9

6sense

JULY 8, 2021

6sense continues to lead the RevTech Revolution by providing customers with expanded access to account-based data and insights. Bombora’s intent data is sourced from a proprietary cooperative of 4,000+ B2B websites, and its patented data science methodology identifies when businesses show buyer intent for a product or service.

Bombora 48

Bombora Marketing AI Intent Data Multi-Channel 48

Aberdeen

JANUARY 2, 2019

In the online buying journey, the concept is realized anew in the form of fraudulent bots and crawlers that consume content, ad placements, clicks and dollars from advertisers — skewing analytics and falsely inferring buyer intent when none truly exists. The post Is Your Intent Solution Detecting Buyers or Bots?

Intent 49

Intent Intent Signal Buyer Intent Intent Data 49

ClickZ

OCTOBER 18, 2019

Added features leverage Terminus’s B2B Account Graph” – a database of company-level digital identities that users access via the platform. The upgrade also includes more machine learning capabilities which enable marketers to trigger outreach based on opportunity stages, first-party response and engagement data, and predictive intent data.

Account Based Marketing 49

Account Based Marketing ABM Marketing Automation Services Bombora 49

Aberdeen

JANUARY 3, 2019

Buyer Intent is becoming a recognized concept that’s invaluable in tracking the buyer’s journey, but what exactly do you get when buyer intent identifies an opportunity? A proper scoring of buyer intent levels that accounts for every stage in the buyers journey and normalizes for company size.

High Quality Lead 40

High Quality Lead Intent Buyer Intent Buyer's Journey 40

Aberdeen

JANUARY 4, 2019

Any third-party lead gen programs and data you may be getting on a regular basis. And that, my friends, is the point: external behavioral buyer intent data, combined with your first-party data, will outperform a Target Account List any day of the week.

Demand Generation 45

Demand Generation Account Based Marketing ABM Intent Data 45

Aberdeen

FEBRUARY 13, 2019

A story about a tech company improving their customer acquisition metrics through the strategic use of data is a happy ending that B2B marketers and sales reps, and probably not many other folks, enjoy reading. Do you have a similarly exciting intent data-driven success story? Let me know.

Acquisitions 40

Acquisitions Account Based Marketing Bombora Intent Data 40

6sense

DECEMBER 9, 2021

Breakthrough began with a presentation by 6sense’s effervescent CMO Latané Conant. 77% of buyers say their last purchase was very difficult. By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. The Revolution Is Now. They often experience: .

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62