B2B Marketing Exchange

NOVEMBER 15, 2023

As we navigate through the dynamic landscape of B2B Marketing, it’s essential to take a moment to acknowledge and celebrate outstanding achievements. Each year, the B2B Marketing Exchange team ends the conference with the Killer Content Awards, focusing on the best content in B2B! Curious on what you missed last year?

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Oktopost

JULY 10, 2023

If we handed you a bundle of toothpicks and asked you to snap them all in two, all at once, you’d probably give it a try for a minute or two before setting them down on the table and making up some excuse to go sit on the other side of the room. All businesses need to be built on that philosophy – one of unity and solidarity.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Multi-Channel Custom Publishing 48

Online Marketing Institute

JANUARY 4, 2011

Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. On LinkedIn Make sure your Profile is public with Your Blog, Website and Facebook pages entered in your Settings (Profile Section) where you are allowed 3 website URLs 71. Be yourself even if it is a company blog.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Televerde

AUGUST 21, 2019

Whether creating thought leadership pieces or drafting an email nurture campaign, finding the right mix of content to achieve business objectives remains a central issue in the B2B marketing arena. But what if your content mix has smacked into a ceiling of value? Repurpose it for different channels.

Optimization 55

Optimization Bundling Content B2B Thought Leadership 55

Directive Agency

MARCH 15, 2022

65% of B2B content consumers agree they prefer credible content from an industry influencer – That’s where SaaS content comes into play. How B2B SaaS Content Differs From B2C Content . Intends to position itself as a thought leader in its industry. LinkedIn is the primary way to circulate content. . SaaS Content .

Top of Funnel 52

Top of Funnel SEO Lead Ranking Content 52

KoMarketing Associates

JULY 6, 2017

By looking at the data and actionable advice these guides give you, you’ll be able to better distribute, brainstorm, develop, and promote your B2B marketing content. Additionally, LinkedIn put together The Sophisticated Marketer’s Guide to Content Marketing , which tackles the difficult issue of content over-saturation online.

Resources 124

Resources Top of Funnel Content Paper 124

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Author: Sesame Mish B2B lead generation is a huge topic. L eads are the lifeblood of your business. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. What will deliver the best ROI?

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 48

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. You saw the video? It ain’t United Way.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. You saw the video? It ain’t United Way.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Full Circle Insights

MARCH 23, 2021

maker of comprehensive sales and marketing performance measurement solutions, today rolled out a new product bundle: Full Circle Enterprise, which combines the company’s popular Response Management with Funnel Metrics, Campaign Attribution and Digital Source Tracker products. State of B2B Full-Funnel Measurement. SAN MATEO, Calif.,

Full Circle Insights 52

Full Circle Insights Enterprise Management Bundling Lead Ranking 52

New North

AUGUST 7, 2024

As a marketer on a small but mighty team at a B2B tech company, you wear multiple hats and juggle countless tasks. This is where an effective B2B demand generation strategy comes into the picture. A solid B2B demand generation strategy isn’t just for the big players with deep pockets. What Is B2B Demand Generation?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Ideal Customer Profiles 52

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. It delivers a return on investment to the business. Take advantage of this business opportunity and you have a lot to gain. Thought leadership.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Unbounce

OCTOBER 15, 2024

This could mean reaching out via cold emails, running targeted advertising campaigns on platforms like LinkedIn or Google Ads , or attending industry events to network and make connections. For example, a marketing agency might run a cold outreach campaign using a blend of email and LinkedIn DMs.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Lead Generation 64

Full Circle Insights

JULY 12, 2021

In January 2021 , Full Circle Insights’ Digital Source Tracker won the 2021 BIG Innovation Award in the “Technology Product” category, presented by the Business Intelligence Group to recognize significant business innovations. State of B2B Full-Funnel Measurement. Top 5 Reports Sales Wants From Marketing.

Full Circle Insights 98

Full Circle Insights Sales Management Lead Ranking Marketing Attribution 98

Single Grain

MARCH 7, 2022

Crypto PR is a niche-specific service that offers crypto marketing services to blockchain businesses. Public relations is one of the most effective marketing strategies to build a solid online reputation for businesses dealing in the cryptocurrency sector. How to Select the Best Blockchain PR Company. Last Word on Crypto PR Agencies.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52