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Demandbase added to the 365 Customer Insights ecosystem

Martech

Leading ABM vendor Demandbase, along with its two recent acquisitions, InsideView and CustomerMatrix, will partner with Microsoft to help enrich Microsoft Dynamics 365 Customer Insights, the CDP component of Microsoft’s newly announced Customer Experience Platform.

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Open season on CRMs?: Friday’s Daily Brief

Martech

Now, there’s nothing exactly new in that; people have been complaining for years that sales reps have neither the time nor the inclination to constantly refresh CRM data, and indeed that has bred a whole career category of CRM administrators. Or is it just something sales should worry about? Terminus acquires B2B CDP Zylotech.

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Why Data Will Eat the World

Engagio

Data in B2B go-to-market (Sales and Marketing). Sales teams used to use their experience and intuition to know which accounts to focus on. These early efforts showed the power of data to help Marketing and Sales teams win. The data has been fragmented across multiple vendors. Bringing together the best B2B data.

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What Is an Account Based Marketing (ABM) App, Anyway?

InsideView

Last month, Research In Action (RIA), an independent research and consulting company, published their first annual vendor evaluation on Account Based Marketing SaaS and Software. InsideView is delighted to have been named a top five leader in the Top 20 Global Vendors for 2019 market report. . So let’s get into it.

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A Guide to B2B Data Platforms Providers

DealSignal

With so many B2B data platforms providers available today, how do you know you’re choosing the right vendor for your business? B2B Data Platforms Providers: Essential Differences. How B2B data is sourced and verified has a direct effect on the outcome of your team’s performance.

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Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?

Customer Experience Matrix

I’m beginning to suspect the much-cited trend of marketing playing a larger role deeper into the sales funnel has reached a similar peak. If the pendulum is really swinging the other way, then sales people will be taking a more active role earlier in the buying process.

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LeadSpace Offers A No-Memory Approach to B2B Lead Scoring

Customer Experience Matrix

My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. It’s easy to exclude companies that provide basic B2B lists ( D&B , Data.com , Netprospex , ZoomInfo , etc.) since they’re clearly in a different business.