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4 Elements that drive B2B direct marketing results

Biznology

Over the past few months, I have gotten a number of calls from individuals who are seeking new sales leads for their company. They range from marketing managers to sales managers, and even presidents of smaller firms. If you’re an experienced B2B direct marketer, this is probably not for you.

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PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

ViewPoint

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management.

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Consultants Collective Profile: Ruth Stevens

Biznology

This month we’re pleased to feature Consultants Collective member customer acquisition and retention consultant, specializing in B2B markets, Ruth Stevens. Ruth advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM.

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5 Steps to Improve Lead Generation ROI

Marketing Insider Group

The whole point of lead generation is to generate leads that close! In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. More (quality) leads = more sales = increased revenue, which makes everyone happy. Direct marketing.

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B2B Lead Generation Blog: Article: Why Most B2B Websites Fail To Convert Sales Leads

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Sales 120
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B2B Lead Generation Blog: Sales Leads Are Too Valuable For Sales People Alone

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Sales 120
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Blog Makeover Nets Sales Leads for Software Company

The Point

convert that search traffic to measurable sales leads. In its first 30 days, the blog attracted dozens of new email subscribers and 60 sales leads. And these weren’t just tire-kickers – fully 22 percent of the new prospects requested immediate sales contact. The results have been startling.