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The Biggest Questions to Ask a B2B Lead Gen Company

Inbox Insight

When considering outsourcing your lead generation , selecting the appropriate partner is not just imperative—it’s critical for fueling your sales pipeline and enhancing your ROI. Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

And what are one of the most difficult methods of lead generation? Cold calling — or really any form of cold outreach. But that doesn’t mean cold outreach isn’t worth looking into. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? Every company has their own definition of a “good lead.”

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead? Every company has their own definition of a “good lead.”

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Tips to Overhaul Your B2B Lead Generation and Nurturing

BOP Design

Whether you are looking to overhaul your lead generation and nurturing or just looking to ensure your these processes are optimized, there are several steps you can take to get a better look at what is working and what needs to change. In this article, we take a look at tips to freshen up or revive your B2B lead gen and nurturing process.

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The Definitive Playbook for B2B Lead Generation Outsourcing

Inbox Insight

Lead generation has become an essential aspect of every company’s growth strategy. While some B2B companies choose to keep lead generation in-house, there are significant advantages to outsourcing this critical function. In fact, outsourced lead generation can produce 43% more outcomes compared to in-house lead creation.