customer 
markempa
AUGUST 15, 2006
« Webinar: Lead Generation Strategies for the Complex Sale | Main | E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper » Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 Im speaking at MarketingSherpas Demand Generation Summit being held in Boston and SF this fall.
Biznology
NOVEMBER 5, 2018
I’ve had customers say, “No way, you’re my secret weapon. They talk to their peers. There are things about B2B that just tick me off. Forgive the rant, but I have to get this off my chest. . Businesses play their cards close to the vest. Have you ever tried to get a client to give you a testimonial? Well, then, you know what I mean.
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InsightSquared
MAY 1, 2019
There is so much career potential that is going to come out of this from people who have traditionally worked in sales and marketing operations and customer success – you’ll now have the ability to work across these teams and accelerate your own skills in these areas.”. SiriusDecisions is excited to be participating at Ramp 2019!
Stevens & Tate
JUNE 20, 2019
Gartlan and Wagner join the speaker line-up with decades of marketing experience in manufacturing and B-to-B marketing at North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event. LOMBARD, IL., The national event is being held from November 11-14, 2019 at the McCormick Place in Chicago, IL.
Online Marketing Institute
MAY 27, 2009
Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. B-to-B has always been peer-to-peer. Consumer purchase decisions are often impulsive.
Paul Gillin
JANUARY 26, 2016
Contact influencers in your market – or even your own customers or subject matter experts – and ask them for short paragraphs on a topic, then combine that content into an e-book. A buyer persona is not a zombie—but a profile based on your understanding of a real customer and their real needs.” – Ambal Balakrishnan. “A
Webbiquity
JUNE 17, 2014
But the increased availability of data means vendors are also more knowledgeable about what matters to buyers, how they conduct research, which content resonates with prospective customers (and what types of content fall flat), how to refine and act on key measures and metrics, and most importantly, how decisions are ultimately made.
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