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SMBs are investing more time and resources in marketing

Martech

A report from Constant Contact, “Small Business Now,” finds 39% of SMBs increasing their marketing budget while 44% are increasing time spent on marketing. In addition, 41% are increasing the number of channels used for marketing; 42% estimate they are increasing the number of marketing tactics used.

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How to Automate Your Digital Marketing Using a Smart Marketing Dashboard

B2B Digital Marketer

How can you automate the process but still stay ahead? Enter HelloWoofy – a smart marketing dashboard for small businesses and underdogs. Arjun Rai shares his knowledge and expertise on digital marketing and how small businesses can win using smart automation tools like HelloWoofy.

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How to Market a Small Business On a Budget

Salesforce Marketing Cloud

Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. SMB leaders are experts at making the most of limited resources to draw in customers. But marketing smaller businesses can drain your energy, not to mention your bank account.

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Why SMBs Struggle to Modernize B2B Marketing and Sales Strategies

ClickDimensions

The past few years have brought about major changes to the way businesses operate, but SMBs that sell to other businesses are largely still reliant on the same B2B marketing and sales strategies they’ve always used. Marketing teams in SMBs are often understaffed or lack the necessary skills to launch and monitor initiatives.

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How Should I Prioritize the Marketing Budget for My Small Business?

BenchmarkONE

Effective small business marketing requires a savvy mindset. It also requires having a proper hold on your priorities, including what you should be spending on marketing and where you should be spending it. A small business marketing budget tends to be limited — but that’s okay! It may even be a good thing.

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Why SMBs Struggle to Modernize B2B Marketing and Sales Strategies

ClickDimensions

The past few years have brought about major changes to the way businesses operate, but SMBs that sell to other businesses are largely still reliant on the same B2B marketing and sales strategies they’ve always used. Marketing teams in SMBs are often understaffed or lack the necessary skills to launch and monitor initiatives.

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8 Tips From a Serial Entrepreneur on Hiring, Growth, and Navigating Change

Salesforce Marketing Cloud

Small and medium-sized business ( SMB ) owners — looking for advice as you navigate a limited budget, growing pains, or find new business? We sat down with Stella Garber, Co-founder and CEO of Hoop , and previous Head of Marketing at Trello. What is your approach to an exit strategy? Back to top. ) Back to top. )