Oracle Buys ATG: Bad News for Marketing Automation?
Customer Experience Matrix
NOVEMBER 2, 2010
But if you look back at my “doughnuts and pizza slices” post on software acquisitions , it does make perfect sense. What I really care about is the implications for marketing systems. I’d say the ATG purchase lessens the odds of Oracle buying a marketing automation vendor. So… Oracle bought ATG today for $6.00
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