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Social CRM, Inbound Marketing and Marketing Automation

LeadSloth

Today I’m a panelist at the Silverpop Client Summit and we’re talking about Social CRM, Inbound Marketing and Marketing Automation, moderated by Adam Needles. Social CRM. CRM is very broad, it’s not just about sales, but about pretty much anything that involves communicating with your customers.

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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. Done correctly, integration of LinkedIn with Dynamics CRM could provide a major boost to that product’s utility while creating a new barrier to competition.

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Salesforce Buys Jigsaw – What it Means for B2B Marketing and Sales

Adobe Experience Cloud Blog

Salesforce today announced a definitive agreement to buy Jigsaw, a provider of business information and data services that uniquely leverages crowd-sourcing to build and maintain its database. Note: Jigsaw is also a Marketo customer and partner.). What do you think? How will this acquisition affect your B2B marketing and sales efforts?

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

So marketing automation vendors are understandably eager to support it in their systems. Plenty of third party applications can do this, so providing it within the marketing automation system is mostly a matter of convenience. But social is clearly growing fast and has great potential. Results are summarized in the table below.

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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

Brearton shared that CabinetM did replace their CRM during this time period. This helped the company streamline some of their automation. “We We were able to combine our marketing automation and CRM and do a lot more,” she said. “So We’re rationalizing the CRM category on Cabinet M,” said Brearton. “At

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What Data.com’s Fate Reveals about the Importance of Data Enrichment

Leadspace

Once upon a time, there was a handy tool called Jigsaw. With data enrichment tools, you can automate data updates and eliminate human error issues. This will help you to identify and automate the collection of emails. The purpose of your CRM is to collect accurate and complete data. Stats show CRM users are spending 5.5

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Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

The same three vendors also added new tools to give salespeople better access to information the marketing automation system has captured about their leads. This contrasts with traditional demand generation pricing on database size and/or activity volume, but is the way sales automation systems like Salesforce.com are usually sold.