Bolster your Go-to-Market plans by prioritizing the metrics that matter
Tomorrow People
MARCH 23, 2021
Most marketers don’t need to dwell on these three metrics since your marketing team is more directly responsible for them. Though you may want to expose the majority of your leads to automated marketing efforts anyway, this is the first step in assigning value to them. Marketing Qualified Lead (MQL) Not all leads are created equal.
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