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How to Spot a Link Scheme (and Get Away Fast)

seo.co

Google’s exact policy states: ”Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. Spamming links. So how can you tell the difference between these healthy, natural strategies and actual link schemes?

Domain 98
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An Introduction to Black Hat SEO

Hubspot

They want people to have a great search experience and ensure the results they provide do not include spam. It can lead to being wiped completely from search results or gaining a lower position. This article will explain what black hat SEO techniques involve so you can make sure to avoid them when devising your organic search strategy.

SEO 77
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7 Red Flags to Watch Out For When Auditing Your Link Profile - Whiteboard Friday

Moz

Alone they might not be something to worry about, but in conjunction, common red flags can spell trouble when you're performing an audit on your backlink profile. Disavow is still an option — you can go to and submit a disavow file right now if you wanted to. You can still get manual penalties. You can still get those.

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The Human Approach to Link Building Outreach

Biznology

Without great outreach, link building becomes 100x harder, because how can you expect to secure a link if you can’t get anyone to communicate with you? While addressing someone as “Dear Sir or Madame” might be proper, it comes across smelling like spam because it’s obvious that you don’t know whom you’re addressing.

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Using article directories. + Article spinning. + And if you don’t build links properly, they can disappear, make your site look bad, or put your website on Google’s radar as spam. Worst case scenario, your entire domain name could get de-indexed or even blacklisted from Google and other search engines. Paid links.

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What is a Link Wheel? Do Link Wheels Still Work for SEO in 2021?

seo.co

Link wheels can be visualized like a wheel with your main web page in the middle connected to “spokes” that represent backlinks from other websites. Although link wheels can be categorized as “white hat” blog networks, they’re still technically blog networks. Link wheels can be a legitimate, strategic, long-term strategy.

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What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

Ultimately, this is why we can’t have nice things in the SEO space.". So, in this case, avoid anchor texting and link spamming your guest post. If you pitch an article to multiple sources, don''t approve publishing of the same article across different sites. What This Means for Publishers.