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The Role of AI in B2B Marketing

Binary Demand

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. In this article Overview What to Look for in an AI Platform How is AI helping in B2B marketing? But what is the path to reeling in those big fish?

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How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. And, when we had a few unanswered questions, we curated responses from expert sources. Among the benefits – shorter sales cycle (no. He details how in the original article.). We are here to help.

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The Organic Inbound Marketing Playbook for B2B

OutboundView

Quality inbound lead generation can accelerate your sales cycle, create happier sales reps, and bolster revenue growth. This playbook can be reused by any company looking to bolster inbound lead generation, accelerate sales cycle velocity, and retain and expand its existing client base. Buyer Research. Who’s your buyer?

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Leveraging Content Marketing in the Finance Sector: A Strategic Guide

ClearVoice

So, financial companies need to curate innovative strategies to stand out in the digital landscape. Trust has become the backbone of curating successful long-term customer loyalty. Unique Challenges and Opportunities Financial content marketing isn’t without challenges. But you can turn these challenges into opportunities.

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The Critical Role of Content Marketing in Tech and SaaS Industries

ClearVoice

In this article, we’ll examine the indispensable role content marketing plays in the Tech and SaaS industries and successful strategies that get results. Each group can then be a template for a different buyer persona that helps you hone in on whom you’re targeting. No one does it better than Amazon.

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5 Steps to Structuring Your Marketing Strategy

Zoominfo

As a marketer, you’re expected to stay within a pre-determined budget and come up with viable, affordable opportunities to bring in qualified leads. Are you trying to increase brand awareness, generate more leads, improve customer engagement, create new business opportunities, or a combination of all of these things?

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Which Format Is Right for Your Next Blog Post?

Hubspot

The Curated Post. The Curated Post. Format: Highlights and curates (usually external) content around a certain theme. Another post that has historically (yet undeservingly) gotten a bad rap is the curated post. Examples: The 20 Best Sales Movies of All Time [Updated for 2020]. Blog Post Types and Formats.