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Seven Expert Search Engine Marketing Guides

Webbiquity

Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year. Share this on Bebo.

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Best Search Engine Marketing Tips of 2009, Part 1

Webbiquity

What’s the real optimal cost per lead for your SEM program? Keep your search marketing program growing? Assure you that aren’t overlooking any important opportunities for optimization? Discover the answers to these questions and others here in some of the best posts on search engine marketing of last year.

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SEM Mystery: The Case of the Missing Leads

Webbiquity

Same product as before, only they’d made a few tweaks to optimize it for business use. No problem, I thought; knock out a keyword list, crank out a few ads, test a couple of different landing pages, keep an eye on things to weed out the bum search phrases and keep bids in line, piece of cake. Private sector this time.&#.

SEM 100
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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking by PPC Hero. As this post notes, until recently Google AdWords and Analytics were two entirely separate entities. Alex Sysoef reviews and recommends PPC Web Spy , a free keyword research tool for AdWords and organic search optimization.

Adwords 100
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Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

How can you maximize your results through social bookmarking sites like Digg? Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Why is online reputation management so important? How does social media relate to SEO?

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Book Review: Website Optimization

WebMarketCentral

Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it. In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services.

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Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. Top 30 Largest Social Bookmarking Sites by Anything Goes Blog A great list of the top social bookmarking sites, with visitor statistics, as of late last year.