LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. Today’s customer demands a more connected, more harmonious ecosystem.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. Today’s customer demands a more connected, more harmonious ecosystem.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. Today’s customer demands a more connected, more harmonious ecosystem.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

Marketing Insider Group

JANUARY 10, 2022

You will not only learn from marketing’s top thinkers and speakers, but you might also meet your new best friend, find a new marketing tool to make your job easier, and get to spend some quality in-person time with your boss or your colleagues at one of these 2022 marketing conferences. Registration is free!

Marketing AI 288

Marketing AI Enterprise Management Peer-to-peer Best Practices 288

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. For example, one of the most popular is the SiriusDecisions Demand Waterfall (known also as the Demand Unit Waterfall since 2017).

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Engagio

JUNE 2, 2020

This is where the power of predictive analytics comes in. Predictive analytics uses data paired with algorithms and machine learning to identify the likelihood of future outcomes based on historical data. Therefore, all your other accounts that are showing latent demand require a different approach.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Vidyard

OCTOBER 20, 2015

“Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. Best Integrated Video Marketing Campaign Winner: Gainsight Finalists: Workfront, Tintri Every year, Gainsight invests millions of dollars into Pulse, its conference for the customer success industry.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Kitchener, ON – October 20, 2015 – Vidyard, the video marketing and analytics leader, today announced the winners of the 2015 Video Marketing Awards (VMAs), recognizing modern marketing and sales teams that are using video content strategically to generate more revenue. Sales and Marketing Alignment Award. Winner: Zuora. Winner: Act-On.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

DemandBase

JULY 21, 2020

We’ll dive into 3rd-party intent data later, but let’s start with the power of predictive analytics. Predictive analytics uses data paired with algorithms and machine learning to identify the likelihood of future outcomes based on historical data. In this case, our desired outcome is a closed-won deal.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Content Marketing Institute

DECEMBER 29, 2017

Paul and the team only gate content when registration enables Health Catalyst to provide something (other than the content piece) the audience would want. The information gathered fueled audience personas and journey maps to power “a perpetual demand-generation engine” based on a new website. @KimMoutsos Click To Tweet. Click To Tweet.

Planning 102

Planning Content Marketing Enterprise Management Work Management 102

chiefmartech

FEBRUARY 9, 2016

We’re 6 weeks away from the next MarTech conference in San Francisco. and advanced analytics techniques to assess probability of martech adoption at each major stage of company growth. This will be the biggest and best one yet, and I wanted to give you a deeper preview of what to expect.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Hinge Marketing

JULY 21, 2022

Free tools like Google Analytics are essential. Google Analytics gives you the ability to identify your traffic sources (e.g., Some require vendors to co-present with their clients. Google Analytics: Having proper tracking and attribution methods in place before the campaigns begin is critical. Paid Marketing Campaign.

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96

Vidyard

JULY 9, 2020

Create once and share everywhere: Put the effort in to create a pillar or hero piece of content and figure out how you can break it up and use it across all your distribution channels—web, email, social, sales, review sites, and co-marketing opportunities—to maximize value. Google Analytics. User Conferences and Industry Trade Shows.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Create once and share everywhere: Put the effort in to create a pillar or hero piece of content and figure out how you can break it up and use it across all your distribution channels—web, email, social, sales, review sites, and co-marketing opportunities—to maximize value.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65