Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis
ANNUITAS
MAY 13, 2021
Is it simple to set up for an experienced team and intuitive enough for non-technical marketers to create and monitor programs and generate reports? Can it support the full complexity of an automated, multi-channel, perpetual demand marketing program? This analysis focused on the Salesforce ecosystem, given its critical mass.
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