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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Does it offer a solid integration with Salesforce (or other, leading CRM), including a view into the lead, contact, account and opportunity objects? Is it simple to set up for an experienced team and intuitive enough for non-technical marketers to create and monitor programs and generate reports? Service, support, and training.

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[Research] The Influence of AI on GTM Strategies

Convince & Convert

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Teams that use AI are more likely to meet their goals.

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10 Top AI-Based Tools for Marketing and Sales

Webbiquity

With this tool, you don’t need to guess; get recommendations for your content based on correlations with what best connects with individual contacts. Click360 combines website visit data with the information in your CRM system to help predict which leads are ready to buy and how you can best move them through the sales cycle.

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Sales Strategy 101: The Ultimate Guide

Zoominfo

A sales strategy is a set of coordinated actions, activities, and plays for go-to-market teams to follow to achieve their sales pipeline target. Sales strategies vary based on the customer segment, region , and team structure. The type of sales strategy your team pursues will also depend on your goals. Get creative!

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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

Targeted Marketing: Understanding your audience through data analysis is crucial for targeted marketing. Market Analysis: Analyzing firmographic data can provide insights into market trends, competitor landscapes, and potential areas for expansion or partnership.

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10 social media monitoring tools to inform your campaigns

Sprout Social

Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight. That’s why brands use social media monitoring tools to supplement their native data.

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Artificial Intelligence in CRMs: Revolutionizing Customer Relationship Management

sagefrog

In recent years, Customer Relationship Management (CRM) software has undergone a profound transformation, largely owing to the integration and advancement of Artificial Intelligence (AI). The Need for AI in a CRM Due to the dynamic nature of modern marketing, maintaining and managing customer relationships has become more complex than ever.