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Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016

The ROI Guy

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business.

Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015

The ROI Guy

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% Unfortunately this follows a pattern, where Gartner publishes overly optimistic growth forecasts to kickoff the New Year, and downward revisions from there on out.

Mi6 Agency’s Top Charts for July 2016

MI6 Marketing Agency

Only 37% of developers surveyed measure their success in the sector by revenue or user experience, with the balance playing at it for fun, as a hobby or to try to stay ahead of the curve. “1000 Skills: Amazon Alexa as a Metaphor for the IoT Developer Community – VisionMobile.”

Test Your Digital IQ with Mark Schaefer’s Social Media Quiz

grow - Practical Marketing Solutions

b) Amazon. D) 77% of marketers surveyed are spending on social media ads compared to 51% for search, 43% for in-game advertising and 61% for mobile ads. D) According to a 2014 Forrester study, 44% use the second screen of social media while watching TV. b) Amazon.

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When Good Things Happen to Good Research

B2B Marketing Unplugged

Basically, you go out and conduct a survey in your area of interest or expertise and publish the results. Bank of America has an annual CFO survey, Deloitte serves up a holiday survey each fall, and Staples has been taking the temperature of small business in recent years. They needn’t be a household name but their survey design and methodologies should be able to withstand a decent amount of scrutiny. So I probably shouldn’t participate in this survey.