Is Amazon Really Gaining on Google's Search Traffic? [New Data]
Hubspot
NOVEMBER 2, 2018
There's been some speculation that Amazon might be creeping into Google's (search) territory. Amazon has showed some promise of potentially overtaking Google's paid ads business, and its market share of product searches (54%) outnumbers that of Google's (46%). So, Does Amazon Stand a Chance? But not all search is created equal.
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