Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. So instead, look for long-tail keywords that are less popular, more relevant to your ad, and easier to nab.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

JANUARY 26, 2017

There are many new elements on Google search engine results pages (SERPs) that make it harder to generate clicks. Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. 2) Evolve your keyword targeting strategy.

Google 28

Google Contingency Planning Clickthrough SERP 28

Valasys

AUGUST 19, 2019

There needs to a clear bifurcation between promotional content & thought leadership (understanding the pain points of your ideal customers & guiding them through solutions using an effective content strategy. Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs).

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Brandpoint

NOVEMBER 8, 2021

After reviewing some of the key factors of creating high-quality content for your audience and for search engines, we asked marketers to share examples of their top-performing posts — this is the content that was successfully optimized to rank high in the SERPs. Even so, the success in the SERPs was a surprise.

Paid Content 139

Paid Content SEO Long Tail Marketing Paid Search Agency 139

Single Grain

AUGUST 28, 2019

Here’s another one: Neil Patel’s Google AdWords Made Simple: A Step-by-Step Guide : This monster piece of content has more than 10,000 words and ranks for more than 2,000 keywords. And if you search “Google AdWords,” it comes up on the first page. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Lead Scoring 97

Lead Scoring Lead Ranking Keywords Google 97

Directive Agency

APRIL 22, 2022

SEO stands for search engine optimization and is the process of optimizing your web content so that it can rank high(est) on SERP- Search Engine Results Page. Long-tail vs. short-tail keywords. Short-tail keywords usually have a single word in them, they have a bigger search volume, but they’re harder to rank for.

Enterprise Management 52

Enterprise Management SEO Long Tail Marketing Thought Leadership 52

Convert

NOVEMBER 8, 2022

Focus on Long-Tail Keywords. Another way to keep your budget lean while targeting the right audience is to focus on long-tail keywords. Focus your strategy on long-tail keywords related to your top keywords. Using long-tail keywords will be more cost-efficient. Kevin Huang, Ambient Home US.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

seo.co

OCTOBER 29, 2021

There are lots of free and paid keyword research tools available, but I recommend Google Adwords Keyword Tool. Therefore, you’re probably better off with long-tail keywords , which are usually more specific and less common than other keywords. Singular keywords like “shoes” are usually the most competitive.

Copywriting 105

Copywriting SEO Top of Funnel Keywords 105

Directive Agency

MAY 9, 2017

The account based content marketer creates content for your end buyer, that’s about your end buyer’s market and promotes it to your end buyer. It’s the account based content marketer’s role to not only craft this piece but to also promote it directly to the marketing departments at these Series C funded firms.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Single Grain

JULY 3, 2023

Search Engine Marketing (SEM) SEM is a form of digital marketing that involves promoting websites to increase their visibility in search engine results pages primarily through paid advertising. Off-page SEO: This refers to actions taken outside of your own website to impact your rankings within SERPs.

SEM 52

SEM Paid Content Lead Ranking Lead Scoring 52

Outgrow

DECEMBER 26, 2021

Infographics have been a crucial element for companies to promote brands and share eye-catchy facts. Having a sore green eye today after seeing your competitor’s paid ad topping the SERP? Eric Sztanyo, founder at ‘We Buy NKY House’ calls it an intuitive tool and is happy to beat industry peers by understanding their SEO and AdWords.

Paid Content 98

Paid Content Work Management Tools Marketing Management 98

Outgrow

DECEMBER 26, 2021

Infographics have been a crucial element for companies to promote brands and share eye-catchy facts. Having a sore green eye today after seeing your competitor’s paid ad topping the SERP? Eric Sztanyo, founder at ‘We Buy NKY House’ calls it an intuitive tool and is happy to beat industry peers by understanding their SEO and AdWords.

Paid Content 93

Paid Content Work Management Marketing Management Tools 93

Optinmonster

AUGUST 27, 2023

Promote Your Content Another important aspect of content strategy is promoting the content you create to meet your marketing goals. Content Promotion Techniques Here are some of the ways you can promote the content you create. Content Promotion Techniques Here are some of the ways you can promote the content you create.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Directive Agency

MARCH 2, 2018

We use a number of different tools at Directive Consulting, but one shockingly under-utilized tool is the SERPs (Search Engine Results Page). Refer to this helpful e-book if SERPs is alien to you and your digital marketing strategies. This tool helps spark long tail keyword research and learn more of the industry lingo.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Rules 40

Webbiquity

NOVEMBER 28, 2011

48% said that they click on a company or brand if it appears multiple times in the SERPs (which is why web presence optimization is so important) while 28% are more likely to click on results that include a video.” SERPs: The Benefits of Being No.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100