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About GDPR: Penalties, Assumptions and How to Sell Without breaking the law using GDPR Compliant Data

Smarte

GDPR penalties issued for violations pertaining to data processors typically fall under the first tier, which guidelines state can be as severe as €10 million or 2% of global revenue. Even small and medium-size enterprises were not spared. You can’t assume you can run mass email campaigns just because you possess the data.

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5 Email Copywriting Tips for Creating Engaging Content

SendX

You mostly see CTA’s in the form of a button on a lead gen form or sprinkled throughout a sales page but they can also be used effectively in an email campaign. A CTA usually comes at the end of the email, right after you have given your benefit-laden “spiel”. Enter Your Business Email Address. and a whole lot more!

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Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

Audience segmentation radically increases the performance of email campaigns. Some tools even provide AI and ML enabled segmentations that study user behavior and preference in real-time to tweak/ course-correct email campaigns. Follow email marketing compliance. Reports and Analytics Dashboards.

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The GDPR Era Of Permission Based Email Marketing

Valasys

The days of yore came with a simple advice for marketers; the more people you add to your list, the more chances of them clicking on your emails and the easier marketing becomes. Subscribers should be given the opportunity to easily opt-out of your marketing campaigns. New opt-ins and email permissions need to be collected.

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Hybrid event planning: an executive guide and 6-month practical plan

SpotMe Blog

Hybrid events with on-demand engagement. The remote audience could watch on demand or through simulive activities. Produce compelling evergreen on-demand content. On-demand content. On-demand content is another great way to reach global audiences after a hybrid event. On-demand content. On-screen engagement.

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Why you probably have the wrong ratio of SDRs to Marketers

MKT1

No testing or scaling: With SDRs sending out individual email campaigns, you won’t be able to test and scale what’s working as quickly. Various marketers come together to make these communications happen: Product marketing, content marketing, growth marketing (and depending on the medium, design).

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

A good guideline for choosing the best overall KPI is to choose the metric that best fits your goal and is furthest down the funnel, closest to the bottom-line. . #3 While these new leads are in trial, we use Intercom to send email campaigns to do the best we can to convert leads to new customers. Full Circle Insights | Sr.