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Five Sales Enablement Tactics B2B Marketers Need to Master

Webbiquity

Since it promotes an integrated approach to selling, sales enablement involves both marketing and sales teams. Here are five tactics your B2B marketing team needs to master to empower sales people to close deals faster. Sellers and marketers have to collaborate to develop this consistency in product messaging.

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The B2B Marketer’s Guide to Virtual Reality

Zoominfo

Some tools become permanent fixtures in marketing strategies, while others fizzle out just as quickly as they enter the scene. But, if there’s one trend that signals what the future of marketing will look like – it’s the rise of virtual and augmented reality. But, here are a few of the most important benefits for B2B marketers: 1.

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Include video content in your buyers’ journey

Biznology

In addition to your buyers’ love for video, it is easy to understand why business video content marketing has been gaining momentum – the impact that video gives to every day sales and marketing results. In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.”

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How to enhance information absorption for your white paper?

Ambal's Amusings

Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. In this example , there a few interesting things I want to draw to your attention: Registration required: In a smart marketing move, IBM plays the first 30 seconds of the video and then asks you to fill out a registration form in Flash.

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How Remarketing Can Help Increase Conversions

Single Grain

Good marketers know that it’s a rare occurrence for a new visitor to land on a website for the first time and buy a product right then and there. Understand Your Buying Cycle. Think of buying cycles in terms of traffic temperatures. A retailer like J Crew has short buying cycles. NOW UPDATED!

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What Is Inbound Marketing? A Guide to Sending Customers Your Way

ClearVoice

That’s inbound marketing. Inbound marketing is not a cold call, it’s more like a warm welcome. Do you need inbound marketing? You might need inbound if you’re a small, medium, or large team — a startup, mid-sized company, or enterprise. The answer is “Yes, you need inbound marketing.”. What is inbound marketing?

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.