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Top-of-the-Funnel Marketing: How to Win in Crowded Markets

Televerde

A standout top-of-the-funnel marketing strategy is a must for brands that want to catch the attention of their target prospects and win them over their competitors. Top-of-the-funnel marketing is how you often make your first impression with a potential customer, and how you differentiate from the other companies targeting the same buyers.

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Top 9 Affiliate Marketers You Need To Know About

Outgrow

Top 9 Affiliate Marketers You Need To Know About. Most people aren’t sure how to go about it, how big of a risk it is, or how much they can really earn through it. This is why we felt the need to write about them. We’re here to tell you about affiliate marketers. Which is why we need to learn from them. Finch Sells.

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Your Guide to Budgeting for B2B Digital Marketing in 2021

The ABM Agency

Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. Take a look at your Keyword Planner in Google Ads; this will help inform estimates if you’re building your PPC program from the ground up.

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Content Marketing: Justifying the Costs and Benefits to the C-Suite

SmartBug Media

But what about ROI? These might amount to sending mass email campaigns, buying PPC or other display ads without any tailored content, participating in trade shows, or using product listing services—all which are behind the times. Content Marketing vs. Display Ads. What’s caused the 300 percent increase?

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5 Reasons Why Brand Awareness Should Feature in Your B2B Multi Channel Strategy

Inbox Insight

Brand awareness is all about people’s ability to recognize and remember your brand. It’s top of the marketing funnel and has the ability to increase the span of your audience reach, enabling potential buyers to hear your message while nurturing those most interested in it. Read on to discover 5 key reasons…. Reading time: 5 minutes.

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8 Effective B2B Lead Generation Strategies

LeadSquared

Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. Run ads{optional). You can use tools like Leadfeeder or try media like email marketing, remarketing PPC campaigns , social media marketing etc to perfect your B2B lead generation process.

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Six Videos Every SaaS Company Needs

Golden Spiral

Skepticism: Perhaps you read the Wall Street Journal article about how Facebook overestimated video viewership for two years. If the statistics at the head of this article didn't convince you, the skeptic, think about these. And what about the audio? If possible, show screen captures of your product in action.