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Albacross
OCTOBER 16, 2018
You’re probably familiar with the concept of lead generation, but what is lead capture ? Lead capture simply refers to the act of capturing leads. If you’re looking at this term in the context of a CRM system, it could also allude to the process of saving lead information in your system.
SocialPilot
JANUARY 26, 2024
As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Let’s get started!
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Contently
FEBRUARY 2, 2021
You may get an engaging ad draft that reads like a haiku or a blog post that takes time to digest. In its simplest view, a copywriter tries to pique interest immediately, with a heavy emphasis on brand awareness. For that kind of work, she focuses more on challenges and solutions in the product category. Objectives.
FunnelEnvy
DECEMBER 26, 2023
Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. It can lower customer acquisition costs by getting more ROI from existing visitors and users. Like a rising tide, when CRO goes up, it can influence other metrics and lead to higher revenue per visitor and more customers. Where to start?
Parse.ly
DECEMBER 21, 2020
Return on investment (ROI) from content marketing efforts is notoriously difficult for marketers to measure and track. To generate return on investment over time, content depends on a series of micro conversions—from newsletter sign-ups to asset downloads and eventual purchase events. What is content marketing ROI?
Albacross
OCTOBER 16, 2018
You’re probably familiar with the concept of lead generation , but what is lead capture ? Lead capture simply refers to the act of capturing leads. If you’re looking at this term in the context of a CRM system , it could also allude to the process of saving lead information in your system.
KoMarketing Associates
JULY 2, 2019
Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. ROI is measured along a cycle that could span weeks or months depending on your industry and business model. That lead to lots of top-of-funnel effort: views, impressions, clicks, etc. Track Every Dollar.
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