Only B2B

SEPTEMBER 21, 2021

A comprehensive grasp of customer needs combined with data intelligence will not only provide you a competitive advantage, but it will also assist you in developing a strong and consistent funnel for your sales staff to take over. What Is Intent Data? What Makes Intent Data More Valuable Than Other Types Of Data?

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Oktopost

SEPTEMBER 12, 2023

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online? Intent data is your key to simplified B2B marketing lead generation. Jump to Section: What is Intent Data?

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Intent Data Lead Gen Intent Lead Scoring 62

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

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Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

PureB2B

MAY 20, 2022

Unless you’ve been living under a rock, you know that intent data has become the veritable belle of the marketing ball over the last few years. So much so, in fact, that it’s the fastest-growing data category across the B2B market, with 92% of companies reporting using intent data ?in What is Intent Data?

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TrustRadius Marketing

OCTOBER 3, 2022

Intent data helps brands better understand and reach their audiences, and different types of intent data call for different approaches and drive different results. One relatively new type, second-party intent data, is a company’s first-party data monetized. . What makes downstream intent data unique?

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Intent Data Intent Top of Funnel Ideal Customer Profiles 52

Inbox Insight

NOVEMBER 2, 2020

Customer data has become a business asset beyond imagination, with endless opportunities for Marketing and Sales to create seamless B2B customer experiences. The use of intent data, while relatively new and often complex in nature, brings unbelievable value when it comes to demand generation and nurturing leads through the funnel.

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Intent Data Intent Top of Funnel Marketing & Strategy 94

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How should the different data types be applied to content strategy?

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Intent Data Top of Funnel Intent Lead Ranking 78

SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? They go online, research, seek answers, and learn about tips, tricks, and products.

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Inbox Insight

OCTOBER 6, 2020

But when it comes to looking at data, it’s vital to learn more than just who your buyers are and where they are from. But intent data is not one singular ‘insight’ – intent data is an umbrella term to describe a whole range of signals that can be gathered from different behavioral actions from an individual.

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Intent Data Demand Generation Intent Lead Scoring 104

TrustRadius Marketing

OCTOBER 3, 2022

It’s no secret that winning brands are leveraging intent data throughout the buyer’s journey. From gaining access to rich signals of in-market buyers to incorporating such data in marketing and sales platforms, organizations can quickly identify and reach prospects and build stronger relationships. .

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Intent Data Account Based Marketing Intent ABM 52

SalesIntel

MARCH 8, 2023

B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. According to an InboxInsight study, 26% of B2B marketers utilize exclusively first-party data, 19% use only third-party data, and 55% use a combination. What is Buyer Intent Data?

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Intent Data Ideal Customer Profiles Intent Bombora 52

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. What is intent data?

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Intent Data Top of Funnel Intent Work Management 52

DealSignal

NOVEMBER 1, 2022

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team. Signs of buyer intent.

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Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Source: Pew Research. Buyer intent data will help you learn “why” a lead is looking for a solution to their problem. What is B2B Buyer Intent Data? How to Capture Buyer Intent in B2B Marketing.

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Buyer Intent Intent Work Management Marketing Management 358

Aberdeen

DECEMBER 27, 2019

While they use data and research to help them reach potential customers on the channels they care about most, there’s still a lot of guesswork involved. But intent data changes the marketing game by offering a competitive edge based on your customers’ journeys. Why do Marketing Teams Love Intent Data?

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SalesIntel

MARCH 26, 2022

However, only a few marketers and sales professionals know how to make smart use of the data to truly take advantage of the vast array of customer insights it offers. And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data?

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Intent Data Ideal Customer Profiles Intent Lead Ranking 52

TrustRadius Marketing

OCTOBER 3, 2022

Intent data is increasingly important for identifying prospects in all stages of the buying process and building relationships with prospects and customers. But maximizing these opportunities requires understanding the three types of intent data and how each is most effectively used. . First-party intent data.

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Intent Data Intent Intent Signal Top of Funnel 52

6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Marketers need to go beyond basic intent, though.

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Adobe Experience Cloud Blog

JULY 7, 2017

The lead must also have a need for your product or service and be ready to research and evaluate solutions. By the time a lead reaches your website, they’ve already done 60% of the research elsewhere online. Social media intent data can help fill this blind spot. How is Social Intent Data Used? Why is that?

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Anteriad

JANUARY 3, 2023

Intent data isn’t just a lead generation trend—it’s here to stay Doesn’t it seem that every few years, there’s a brand-new marketing buzzword that will demystify lead generation? The cynic among us may be tempted to ask, “Is intent data a marketing fad?” What makes intent data different?

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SalesIntel

AUGUST 6, 2021

However, only a few marketers and sales professionals know how to make smart use of the data to truly take advantage of the vast array of customer insights it offers. And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Adobe Experience Cloud Blog

JUNE 9, 2017

Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. How do I use intent data in practice?

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Intent Data Lead Ranking Intent Relevance 134

DealSignal

MAY 3, 2021

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team. Signs of buyer intent.

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Intent Data Ideal Customer Profiles Intent B2B Sales 52

SalesIntel

FEBRUARY 20, 2023

HubSpot Research found a positive relationship between the number of opportunities in your pipeline per month and revenue achievement. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more. We are an intent data company.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Aberdeen

DECEMBER 27, 2019

While they use data and research to help them reach potential customers on the channels they care about most, there’s still a lot of guesswork involved. But intent data changes the marketing game by offering a competitive edge based on your customers’ journeys. Why do Marketing Teams Love Intent Data?

Intent Data 52

Intent Data Paid Content Intent Top of Funnel 52

SalesIntel

FEBRUARY 20, 2023

HubSpot Research found a positive relationship between the number of opportunities in your pipeline per month and revenue achievement. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more. We are an intent data company.

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Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. A report by ABM marketing report in 2018 found that only 25% of the B2B marketers were using intent data. Sources of Intent Data.

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Aberdeen

MARCH 1, 2019

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. Google has announced three new features for responsive display ads , according to this post on WeRSM.com. Industry News. This article on DigitalCommerce360.com

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Aberdeen

JUNE 7, 2019

While it may seem easier said than done, intent data gives you 3 key advantages that will lower acquisition costs and improve marketing performance. When you’re relying on lead generation to fuel your B2B sales funnel, you have to cast a wide net in the market to get results. Target the Right People at the Right Time.

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Intent Data Acquisitions Intent Cost 40

Aberdeen

JANUARY 16, 2019

And that’s a maxim he applies to personalization throughout marketing and the sales funnel. To personalize the CX, Cabane revamped his sales funnel, starting with third-party APIs that pre-filled homepage sign-up forms for new users. He used that same rich data for streamlining and personalizing activation emails.

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Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. Travel Industry’s Intent Data Itinerary is Lacking. B2B Marketing Budget Boost. LinkedInterest-based Targeting.

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Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. Demandbase. Madison Logic.

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Aberdeen

JANUARY 16, 2019

And with intent data, you can hyper-personalize the customer experience to unprecedented levels. In a presentation for B2B SaaS marketers , Guillaume Cabane, VP of Growth at Drift, said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys.

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Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc.

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QuanticMind

NOVEMBER 13, 2018

And one of the most important types of data for driving sales and marketing insights is intent data. . According to DemandGen’s 2018 State of B2B Intent Data Report, 35 percent of B2B companies say they plan to start using intent data insights within the next 12 months. What is Intent Data?

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Intent Data Intent Sales Management Long Tail Marketing 40

Albacross

JULY 23, 2019

This is where intent data comes into play. Because intent data is a relatively recent invention, few B2B marketers are fully acquainted with its uses and benefits. Read on, and find out how to leverage intent data to its full extent. Defining Intent Data. Source: idio.ai.

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Martech

MARCH 2, 2022

No sitting around waiting for intent signals. No banner ads with pesky redirects. Well, it’s here – and not only is it the future of selling in saas, but sales teams are using it today to engage with prospects in the earliest stages of the dark funnel. Okay… but what is the dark funnel exactly?

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