Advertising Funnels Forrester Privacy Sales Management 
Contently
MAY 13, 2024
According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. This has long been positioned as a win-win: Customers get ads for things they’re actually interested in, and brands get access to a more highly curated, more engaged cohort of customers.
Martech
JANUARY 25, 2022
Once your suspects have become prospects who’ve finally reached the scoring threshold, you toss the leads over the proverbial wall for sales to work. This is because sales prioritized their list over the leads you sent to them. It’s an illustration of the kind of scenario that can cause a deep divide between sales and marketing.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
6sense
DECEMBER 9, 2021
Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Companies were completely left in the dark with the rest of the funnel.
Only B2B
FEBRUARY 1, 2024
.” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024.
Martech
MARCH 10, 2022
Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. 74% of B2B marketers say they are seeing customers taking more control over the buying process. a case study, additional zero-touch tactics/assets, etc.)
Madison Logic
OCTOBER 4, 2023
CTV is now the fastest-growing digital ad channel. Gartner indicates that sales reps have just 5% of a customer’s time in the B2B buying journey, leaving it up to marketers like you to convey the solution story and secure buy-in from the entire buying committee. And with good reason. Nearly half of all U.S.
Only B2B
AUGUST 21, 2023
It’s a time-consuming process that involves searching through various sources, collecting and organizing data, and verifying the accuracy of the information. Secondly, automation accelerates the process, allowing businesses to generate B2B leads at a faster pace. Automating the process can significantly alleviate this challenge.
Expert insights. Personalized for you.
174 
Let's personalize your content