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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

AI tools reshape ad creation, providing innovative ways to reach wider audiences. Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts.

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FlatPlan and RebelMouse Automate Apple News Publishing

RebelMouse

This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. Apple News presents content in a proprietary format called Apple News Format, which requires content conversion for compliance.

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FlatPlan and RebelMouse Automate Apple News Publishing

RebelMouse

This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. Apple News presents content in a proprietary format called Apple News Format, which requires content conversion for compliance.

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Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

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Four B2B Webinar Benefits

Launch Marketing

In an ever-growing sea of marketing emails, ads, mailers and more, getting your brand to stand out is a big challenge. This provides a great way of adding context to your value proposition via conversation that facts and figures alone cannot. Add new leads to the top of your sales funnel.

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How are marketing leaders in the industry making the most of virtual events?

Brandpoint

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. The event chat is always too crowded and moving too fast for any good conversations. Especially now that events are more accessible than ever with low-cost or free registration.

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6 Ways to Save Money on Paid Advertising

EveryoneSocial

I’ve been a paid search specialist for more than six years, and – using the tactics I’ll discuss in this blog — I’ve helped accounts improve their campaign cost per conversion by as much as 50%! 6 Ways to Save on Paid Ads. It would be so nice to set up your campaign, launch it, and drive a million conversions without watching it.