Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

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SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. This article discusses how your team can assist potential clients at each buyer journey stage. Develop high-quality content that answers your prospects’ big questions.

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SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. This article discusses how your team can assist potential clients at each buyer journey stage. Develop high-quality content that answers your prospects’ big questions.

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SalesIntel

APRIL 28, 2022

As a marketing leader, you have probably heard the age-old saying “You have to spend money to make money” more than once. This adage holds true when it comes to marketing. Whether it’s money or time, marketing campaigns usually involve a lot of investment. Personalize Content and Mapping.

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SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day.

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SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day. We are an intent data company.

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SalesIntel

MARCH 14, 2023

Businesses pay large amounts of money to fill their sales funnel; however, most of these leads are unqualified. Segmenting your audience makes it much easier to create relevant content that is used to convert prospects into leads and customers. As the old marketing saying goes, “if you target everyone, you target no one.”

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SalesIntel

MAY 5, 2021

B2B remarketing is one of the most critical methods for increasing the ROI of your paid advertising budget. However, this slick ad strategy can do far more than simply bring previous visitors back to your website. Similarly, some opportunities landed on your website or saw your paid ad but haven’t reached out for some reason.

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6sense

DECEMBER 9, 2021

Latané immediately discussed the central theme for the conference — Welcome to the RevTech Revolution — and explained that revenue teams are finally recognizing that the old ways of marketing and selling simply don’t work anymore. Most Companies Still Operate in the Dark Funnel. They’re ready for a change. They often experience: .

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NetLine

MARCH 2, 2023

If you’re a B2B marketer, chances are you’ve heard of “intent data” but may not understand what it’s all about or how to use it effectively. What is the Definition of B2B Buyer Intent Data? Why Has Buyer Intent Data Become Such a Hot Topic for B2B Marketers?

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TrustRadius Marketing

OCTOBER 3, 2022

Consumer behavior continues to evolve, and most buyers now make decisions without talking to a salesperson. To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers.

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Heinz Marketing

JULY 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the fifth installment of The B2B Marketer’s Quick Start Guide. Content Amplification Platforms.

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SalesIntel

MAY 25, 2023

This is where intent data is becoming increasingly important in the B2B industry as buyers’ buying approach is changing. Intent data helps you start a conversation with buyers while they’re still in their decision-making process and provide the ideal materials they are looking for.

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DealSignal

MARCH 7, 2023

As the pandemic continues to play out, sales and marketing leaders need to rely more heavily on complete, accurate contact data to understand and connect with their audiences. At the same time, budgets for B2B marketing teams are tighter and will be for the foreseeable future. Networking events have gone virtual.

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SalesIntel

FEBRUARY 26, 2024

If you’re searching for a comprehensive solution for prospecting and maintaining a contact database for your growing business, you may have encountered ZoomInfo. Limitation 2: Department-Focused Package ZoomInfo offers different packages for the sales, marketing, and HR/recruitment departments.

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NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. It plays a pivotal role in the sales process, connecting marketing efforts to revenue growth. What Are the Different Types of Sales Leads in B2B?

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DealSignal

NOVEMBER 3, 2020

As the pandemic continues to play out, sales and marketing leaders need to rely more heavily on complete, accurate contact data to understand and connect with their audiences. At the same time, budgets for B2B marketing teams are tighter and will be for the foreseeable future. Networking events have gone virtual.

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SalesIntel

JUNE 16, 2021

TOFU (top of funnel), MOFU (middle of funnel), and BOFU (bottom of funnel) are acronyms for key sections of the buyer’s journey. Customers have different levels of knowledge, intent, and approach at every stage. Top of the Sales Funnel: Awareness and Discovery (TOFU). Who has more positive feedback?

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Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

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Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

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NetLine

AUGUST 23, 2023

This is why conducting keyword research and analyzing the types of keyword intents is crucial for your SEO strategy. In this post, we’re taking a closer look at the main types of buyer intent keywords and how you can leverage them throughout the customer journey. What are buyer keywords?

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Inbox Insight

JANUARY 5, 2023

Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process.

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