Vidyard

FEBRUARY 4, 2020

There’s a good reason why 56% of companies have already invested in webinars. Speakers can also attend from anywhere in the world, making it easier for you to secure top industry professionals and thought leaders, no matter where your company is located. Webinars are a powerful way to support customers. IMPACT Webinars.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Hubspot

JULY 21, 2015

Over the years, we’d evolved from a local SEO and web design shop to a full blown digital agency, and we knew it was time our brand reflected that. It’s important to note that not every rebrand involves a new name and domain - if your company is only planning on new positioning and an updated logo, most of the advice in this post won’t apply.

Paid Social Agency 28

Paid Social Agency Paid Search Agency Process SEO 28

ClickZ

MARCH 9, 2023

Challenges of measuring the impact of paid social channels The use of paid social channels, such as Facebook, has proven to be a successful strategy for many direct-to-consumer (D2C) brands in terms of customer acquisition. You might be surprised at how much more we can measure than we previously thought!

Impressions 119

Impressions Cost per Acquisition Allocation Paid Social Agency 119

Webbiquity

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. promote the brand through creation and distribution of share-worthy content.

Social Media 248

Social Media Paid Content Enterprise Management Social Marketing 248

Vidyard

FEBRUARY 4, 2020

There’s a good reason why 51% of companies have already invested in webinars. With many companies making the move to virtual or online events , more and more are counting webinars as one of the best ways to generate leads, they’re quickly becoming one of the most popular forms of marketing content. Webinars generate leads.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Golden Spiral

DECEMBER 3, 2021

Posts on social media can cause massive surges in business or take down an individual’s reputation. For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential. Public Relations. Brand Awareness.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Valasys

FEBRUARY 17, 2020

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Content distribution is something that qualifies as the perfect marketing strategy, as this is how marketers can provide the pieces of content to their audience groups for consumption through various channels & media formats.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Sprout Social

SEPTEMBER 7, 2021

To support President Biden’s COVID-19 vaccine initiative, Anheuser-Busch launched its “ Let’s Grab a Beer, America ” campaign offering free beer to anyone who gets vaccinated. This tactic is a favorite of the brewing company, which has a history of hosting sweepstakes for the Fourth of July and major sporting events.

Social Media 129

Social Media Campaigns Media Best Practices 129

Unbounce

MAY 24, 2021

This is what you’d see when you search Google: Those two results are paid ads, denoted by the little “Ad” text on the left. By paying for these search terms, these companies have purchased the right to show up at the top of the more than 1B results (yes, BILLION) for this query. Paid social ads. Display advertising.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Contently

DECEMBER 7, 2021

Benchmarks for successful podcasts are lower than you might think. Andrea Kilin, global social media manager and executive producer of Discovery Matters , a podcast by life sciences leader Cytiva, also found conventional tactics such as paid social didn’t work at first.

Paid Content 205

Paid Content Word of Mouth Advertising Agencies Paid Search Agency 205

Contently

DECEMBER 5, 2017

On top of that, there are a whole slew of SEO and competitive benchmarking tools that we’re in love with. I expect companies to put a lot of effort into finding those who have that beautiful combination of subject-matter expertise and storytelling skills. Creative Talent. It takes a lot of time, effort, and hard work.

Top of Funnel 167

Top of Funnel Trends Content Marketing Planning 167

EveryoneSocial

FEBRUARY 26, 2018

The goal of any employee advocacy program is to better leverage the social networks of employees, both for the benefit of the company they work for and the employees themselves. Sounds like something every company should support and be engaged in doing, don’t you think? Why it Matters for Your Company.

Paid Content 75

Paid Content Work Management Marketing Management Paid Search Agency 75

ClickZ

MARCH 5, 2020

She currently works for the official trade organization committed to protecting the authenticity and ethics of the sector, the Influencer Marketing Association , alongside being a founder of the dedicated influencer marketing agency CLEVER. not just algorithmically estimated performance data or numbers from paid social)?

Budget Programs 111

Budget Programs Work Management Top of Funnel Advertising Agencies 111

Hubspot

JULY 31, 2019

Content distribution is an integral, if not the most important, part of your content strategy. While I won’t agree or disagree with this theory, I will equip you with the tools you need to distribute the content you create. Through the various content distribution channels we discuss next. Content Distribution Channels.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

nDash

DECEMBER 9, 2021

It may seem like content distribution is sending emails to a subscriber list because you are, after all, distributing content. With that level of competition happening daily, marketers need to understand that getting in front of their target audience involves more than an occasional blog update, social media post, or newsletter link.

Paid Content 52

Paid Content Distribution Top of Funnel Webinar Metrics 52

Single Grain

NOVEMBER 16, 2023

Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales. Moreover, producing high-quality content positions your SaaS company as an authority in your industry, which leads to higher organic rankings and traffic.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Contently

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. As companies mature, they’re finding ways to show the value of content and use that evidence to grow accordingly. Your company mission usually doesn’t fluctuate.

Budget Programs 167

Budget Programs Top of Funnel Ad Building Content 167

TrustRadius Marketing

NOVEMBER 2, 2022

The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. Miro is an online whiteboard platform for distributed team collaboration. These tools can be used alongside the expense management system for the management of company spend.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

KoMarketing Associates

NOVEMBER 10, 2016

While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. Hopefully, the performance metrics associated with your organization’s social media marketing programs have yielded success and validation for further investment as well. Final Thoughts.

Social Media 262

Social Media Marketing Budget Marketing Budget Creation Enterprise Management 262

TrustRadius Marketing

NOVEMBER 2, 2022

The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. . Miro is an online whiteboard platform for distributed team collaboration. These tools can be used alongside the expense management system for the management of company spend.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. Miro is an online whiteboard platform for distributed team collaboration. These tools can be used alongside the expense management system for the management of company spend.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. Miro is an online whiteboard platform for distributed team collaboration. These tools can be used alongside the expense management system for the management of company spend.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52