Remove advertising-agency attitudes trigger
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Navigating the evolving landscape of targeted advertising and marketing measurement

ClickZ

As we navigate this evolving landscape, it is essential to remain aware of the industry’s movement towards a new standard for the appropriate and fair use of consumer data in advertising. Shock There is no denying that the digital advertising and data processing industries have undergone significant disruption in recent years.

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Creating Advertising Strategies That Work

Stevens & Tate

Advertising is an integral ingredient of building a successful business. You must devise creative advertising strategies if you want your customers to choose your products or services over the competitors’ While there are many ways to advertise, your chosen strategy must fit your brand objectives.

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A DTC Creative Action Plan: Rapidly Evolving Messaging During Coronavirus Turmoil

Rain: The Growth Agency

The coronavirus pandemic has called into question every aspect of advertising strategy in ways never seen before. This is the new zeitgeist that informs your advertising. This step buys you time so you can execute on a more thoughtful strategy that will maximize advertising effectiveness as markets solidify into a new normal.

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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

The COVID-19 pandemic triggered the most singularly significant shift in workplace dynamics in recent memory, and the subsequent exodus of employees has shaken every industry in virtually every region. Like their counterparts in sales, advertising and marketing professionals also routinely experience toxicity in the workplace.

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What Is Brand Awareness?

ClearVoice

safety ratings for a car), or aim solely to trigger emotion (Sarah McLachlan for <gulp> the ASPCA). From the agency POV. Brand awareness is an old-school advertisers’ favorite goal, because it is so broad, and campaigns with the key goal of increasing brand awareness are almost impossible to measure.

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5 Content Marketing Opportunities from the Travel Industry

Content Standard

Travel agencies have been churning out glossy travel brochures to lure travelers to far off places. ”) You could advertise on its properties to reach a growing Millennial audience, but why not produce content like this for your site and keep that audience to yourself? Arts and Culture: Trivago Checkin.

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5 Content Marketing Opportunities from the Travel Industry

Content Standard

Travel agencies have been churning out glossy travel brochures to lure travelers to far off places. ”) You could advertise on its properties to reach a growing Millennial audience, but why not produce content like this for your site and keep that audience to yourself? Arts and Culture: Trivago Checkin.