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Beyond Pixels: Unconventional Non-Digital Marketing Ideas to Elevate Your Brand

Stevens & Tate

In a world dominated by digital marketing, it’s easy to overlook non-digital strategies. Non-Digital Marketing That Creates Direct Interaction: Handwritten Thank You Notes: These days most communication is digital, receiving a handwritten note can be a delightful surprise.

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5 Trends for Customer Marketing in Today’s Experience Economy

Martech Advisor

Earning customer loyalty is more challenging than ever in this age of global competition, constant brand messaging, and nearly instant gratification, writes, Julie Bustos, Senior VP of Marketing Innovation, The Lacek Group. Online, members receive free shipping, 30 days to try any merchandise, and birthday rewards.

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Nine brands innovating customer-centric retailing today

ClickZ

Instead, retailers need to integrate business best-practices with marketing best-practices to profit from a holistic picture of their customers. They put the customer first (customer insights define campaigns, brand direction, and merchandising/manufacturing). Nordstrom invests in data and analytics for smarter marketing.

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The Top 10 Brand Personalities of 2019

DivvyHQ

In addition to capturing many consumers’ desire for simplicity and savings, Brandless also emphasizes community. Users can even join classes live without having to go to the gym. They simply let the merchandise speak for itself and keep it edgy on social. They also talk about giving back. But maybe simple is better.

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How Content Can Ring Up a Better Retail Experience

Content Marketing Institute

That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. HANDPICKED RELATED CONTENT: No Lies: How to Get Content Marketing Right in E-Commerce. If you want to significantly disrupt consumer shopping patterns, it doesn’t hurt to invent a sales holiday.

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How 6 Little-Known Athletic Brands Are Changing the Face of Fitness

Hubspot

Estimated to be the next trillion dollar market , it 's proof that people are more than willing to shell out for pricey equipment, clothing, apps, and tech to improve their workouts and health. These six little-known fitness brands are each redefining the fitness space with their business models and advertising tactics. 1) Peloton.

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6 Strategies for Building a Nonprofit Website in 2017

ATAK Interactive

Mindful and well-meaning donors can still become forgetful as time goes on, necessitating ongoing marketing work and the importance of integrating donor database, payment, and media systems into a website from the ground up. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2017 so far: 1.