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How To Win the Streaming Wars? It’s Now About Subscriber Management

Salesforce Marketing Cloud

When the final season of Game of Thrones premiered in 2019, the longtime cable behemoth saw a surge in new subscribers for its HBO Max service. Build a community. With the rise of digital exercise platforms, many have moved away from the ritual of going to the gym at a scheduled time to take a class with their favorite instructor.

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Top 9 immersive marketing events of 2023

Martech

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. So, without further ado, below are my top picks for marketing professionals looking to boost their metaverse marketing muscle.

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Twitch marketing: What it is and how brands can do it right

Sprout Social

Trying to wrap your head around Twitch marketing? Beyond the major social media platforms, Twitch represents a booming community with millions of daily active users. If you’re totally new to the platform or don’t quite “get it,” this quick guide to Twitch marketing will break down everything you need to know.

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Top 10 immersive marketing events of 2023

Martech

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. So, without further ado, below are my top picks for marketing professionals looking to boost their metaverse marketing muscle.

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In 2018, Publishers Take Back Control with Subscription Success

RebelMouse

And thanks to the saturation of content we all battle in the digital realm, readers are all too wary of the ways publishers and marketers use cheap tricks to garner clicks. Much like cable networks began to bundle channels into packages, digital subscriptions could follow suit. Still, publishers need to generate revenue.

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The Importance Of Diversity In Modern Day Marketing Campaigns

Convince & Convert

The answer lies in marketing diversity. 70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. Dive in, and I’ll show you the incredible benefits of diversity marketing and insights into unlocking the vast treasures of a multicultural market. What Is Marketing Diversity?

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Meet 13 #INBOUND15 Speakers: Introductions From Their Fellow Speakers

Hubspot

It's in the name of her book, her business, and truly defines who she is as a marketer. After graduating at the top of her MBA class, Shama found herself looking for work at companies that had yet to recognize the value of social media. By Doug Kessler , Velocity Partners. By Susan McPherson , Author. Tweet this !).

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