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How to Use Gated Content to Skyrocket Engagement & Conversions

Optinmonster

The form itself might ask just for your email address, or you might need to provide your name, phone number, or other personal information in exchange for access. Gated content is also referred to as locked content. Plus, locking your content doesn’t impact SEO. And sometimes you need to opt-in for additional features.

Lock-In 94
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The New Customer Journey: How Live Video Is Transforming the Travel Industry

Contently

Stephen Oddo launched the tour company Walks in 2010. As part of a pre-launch test, Oddo and his co-founder signed up for Second Life, an online virtual world, and digitally traveled to famous landmarks and monuments in Italy. They stood in front of tourist destinations and gave tour guide spiels. This time, however, the virtual was forced.

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How to grow your email list for free in 2021

ConvertKit

Without an email list, you might lose out on potential clients or customers just because they found you at the wrong time. Without an email list, you might lose out on potential clients or customers just because they found you at the wrong time. Jump ahead. Why focus on growing your email list in 2021? Here’s why. You send an email.

Opt-out 135
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Creating brand awareness

Ontraport

But most businesses don’t start out with customers lining up to buy their product or service — and it isn’t because the offer isn’t good. In order to do this, you’ll drive traffic to your ungated content — such as blog articles — on social media with boosted posts and ads. Or, they don’t need it yet.

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Top Trends and Strategies for Successful Holiday Marketing Campaigns

QuanticMind

Plus, your ads will have less noise to cut through, making it easier to make an impact on early shoppers. The element of supply-and-demand is as real as Santa is to your 3-year-old, so buy earlier to lock in space. What does that planning entail? And what trends, data, and forecasts are driving your holiday planning needs?

Trends 52
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Creating brand awareness

Ontraport

But most businesses don’t start out with customers lining up to buy their product or service — and it isn’t because the offer isn’t good. In order to do this, you’ll drive traffic to your ungated content — such as blog articles — on social media with boosted posts and ads. Or, they don’t need it yet.

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

Visiting a site or using an app is like inserting a key into a lock: You keep a personal copy with you at all times, and once you place it in the lock, you take it out when you are done. There’s no running log kept of who used the lock and when. What could elicit such extreme feelings in complete opposite directions?