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An Introduction to Black Hat SEO

Hubspot

White hat SEO consists of creating quality content and a better overall user experience for people visiting your site. White hat SEO is a more ethical way of doing SEO by creating quality content and a good user experience. Adding multiple variations of keywords where they add no value creates a bad experience for users.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? Does PageRank Flow Through Image Links? “Building great content” is at the top of this list. Therefore, backlinks might not always satisfy the reason a piece of content is relevant to a particular search query. Is There a Limit?

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Table of Contents. + Reciprocal link exchanges. + 9 black hat content marketing tactics to avoid. + Duplicate content. + Scraping content. + It doesn’t matter how high-quality the content appears to be or how many blogs are in the network. Reciprocal link exchanges. Link Farms. + Paid links. +

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What Google Thinks about Influencer Marketing

Content Standard

Google wants bloggers who receive free products in exchange for reviews to disclose that relationship, preferably at the top of the content. Much to the chagrin of brands, Google is also urging bloggers to use the nofollow tag when linking back to a company’s products, website, or social media accounts.

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Or how about ridding your content of these outdated SEO tactics? Although the world of SEO could change in an algorithm instant, content marketers always have some control — read that, some control — over how their efforts might rank in search engines. Ultimately, good content is king. Duplicate content. So stop them.

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How to Use Link Building for Improving SEO

seo.co

Instead, your best bet is to use guest posts—custom-written content for external publications that contain a relevant, informative link pointing back to your domain. Niche industry sites give you tons of opportunities to develop relevant content, but their authority scores tend to be on the low side.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content. Improving homepage conversions with product messaging (Trello). Improving homepage conversions with product messaging (Trello). visualTool.