Ad Exchange Allocation Barriers Information 
Navigate the Channel
DECEMBER 12, 2023
With customer trust at an all-time low and the emergence of AI-driven ad blockers, the traditional marketing playbook is no longer effective. Empathy is the secret sauce that transforms marketing from a transactional exchange into a profound and lasting relationship.
Launch Marketing
MARCH 31, 2020
Takeaway: Marketers should work with finance and other stakeholder groups to determine how they can remove or lower barriers to buying. What has changed in terms of how personas are now getting information on solutions like yours? What do your personas need to know about the state of your business operations?
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Learn from the Pros
MARCH 21, 2024
First-party data is information collected directly from your audience through interactions with your website, app, or other owned channels. This reduces the risk of basing marketing decisions on outdated or incorrect information. Examples include Google Ads Data Hub , Snowflake , and LiveRamp. Source: Contentlift.io
SpotMe Blog
SEPTEMBER 8, 2023
Pharmaceutical advisory boards are critical for gaining insights to inform key decisions. When used to host a mixture of pharma ad board formats throughout the year – in-person, virtual, hybrid, asynchronous – this technology can transform pharma ad boards into fruitful meetings that bring 5x more insights.
PathFactory
SEPTEMBER 15, 2021
Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content. It’s time to recognize that the biggest barrier to entry around data analysis for B2B marketers is the data itself.
Biznology
AUGUST 7, 2019
The well-informed woman at the booth explained to me that I was looking at a holographic display box from Looking Glass Factory. I saw some cool stuff like fish swimming at the Great Barrier Reef, but it was like vying it through a mail slot. They ignored the IBM Standard and even ran TV ads poking fun at it. And so they did.
Martech Advisor
JANUARY 16, 2020
Data Exchange Deal is Crucial. " 72% of marketers are worried about data exchange ," as reported by E Consultancy. Although reduced customer spending is a warning sign, and can impact the marketing and ad spend. Whenever there are any times of uncertainty for customers the key is to provide right information.
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