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3 keys for email marketing in 2024: AI, change, learn

Martech

And when you come up with your three words, don’t keep them locked away on your phone or in a document on your desktop. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. If you find yourself in the front seat of the struggle bus, do what I do. Class is not in session!

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6 Video Conference Best Practices: How to Pitch Your Product or Yourself, Virtually In Person

ClearVoice

Although most video conference tools are quite easy to use, unfamiliarity with this mode of communication can add a layer of anxiety to any high-pressure situation. And a job candidate, a agency that’s pitching for business, or anyone else on the “hot seat” tends to bear the brunt of awkwardness. Run through a tech rehearsal.

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The 12 Startups I’ve Invested In and Why

Convince & Convert

I was having dinner with a friend at the National Speakers Association conference a few days ago. It’s Airbnb for privacy. Great for a conference call, small meeting, a quick “breather” when you’re traveling, actors working on their lines, etc. I had no idea you did that kind of stuff.”

Startups 168
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Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer

However, over the past couple of years, Facebook has been locked into a battle with misinformation, troubled by privacy issues, and found itself trying to counter a decline in original content (photos, videos, status updates) shared by users. The News Feed is one of Facebook’s marque innovations. This wasn’t the way it was meant to be.

Facebook 111
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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. All that stuff?

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5-Step B2B Marketing Plan for Covid-19

Rev

If you use agencies to manage your campaigns, they must be included in the data collection, analytics, and continuous improvement process to increase campaign effectiveness. New ways to engage online will rapidly evolve as cookies disappear, data privacy gets stricter, and people get used to WFH. Need an audience?

Planning 124
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10 Creative Lead Gen Examples Sourced from Marketing Legends

Unbounce

Rather than lock up their content entirely behind a lead gen form, they actually embedded forms into each video so they showed up as you watch. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar. Let’s get cooking. Jump to a Creative Lead Gen Example.

Lead Gen 145