The Point

FEBRUARY 28, 2023

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. By some measures, that may add up to $15 billion of unspent marketing budget every year in the US alone. Define your message.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Martech

MARCH 7, 2022

Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.

Digital Asset Management 82

Digital Asset Management Work Management Marketing Automation Services Marketing Management 82

Customer Experience Matrix

OCTOBER 27, 2019

SessionM/Mastercard: most CDP acquisitions have been made by companies that are not primarily marketing software vendors. The exception that proves the rule is Salesforce’s purchase of Datorama, which it uses for marketing performance measurement, not as a CDP. They simply realized that buying was the better option.

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Lauren Patrick, VP of Marketing at Curricula. Conversational marketing platforms, such as Qualified.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Valasys

APRIL 19, 2024

Advertisement and marketing are among the top pieces of an effective business plan, which companies can only do within the modern-day competitive market. This is where the relevant experience for a suitable ads agency can add tremendous value. This article further explains the benefits of hiring an ads agency.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Martech

JULY 22, 2021

When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. But most marketing initiatives require we employ multiple tools to achieve our objectives.

Work Management 140

Work Management Enterprise Management Marketing Management Marketing Automation Services 140

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.

Work Management 79

Work Management Digital Asset Management Enterprise Management Marketing Management 79

Marketing Insider Group

DECEMBER 20, 2022

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. However, lead generation often starts with marketing. Quick takeaways: Majority of B2B marketers are struggling with lead generation – you’re in the right place! Direct marketing.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

BenchmarkONE

OCTOBER 6, 2022

While marketing is great for getting leads and acquiring new clients, agency partnerships allow you to leverage other agencies’ expertise and skills for a robust client base, improved value to current clients, faster agency growth , and increased revenue. Why You Should Look into Agency Partnerships.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Ad Agencies Work Management 60

The Point

FEBRUARY 18, 2020

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. You’d assume, therefore, that marketing automation maturity – the level of sophistication at which companies employ the technology – has improved. Click To Tweet.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Marketing AI 97

Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly.

Marketing Analytics Tools 343

Marketing Analytics Tools Analytics Google Work Management 343

ActiveDEMAND

OCTOBER 18, 2022

Getting Started with CDAP for Canadian Digital Agencies. The program offers two main opportunities for Canadian Marketing Agencies: Leverage the program to drive digital adoption for your own agency. Become a certified advisor and offer Digital Adoption Plan and implementation services for your clients.

Paid Search Agency 75

Paid Search Agency Marketing Agencies 1 Advertising Agencies Work Management 75

The Point

MARCH 3, 2015

It’s always been obvious that agencies were a sensible channel for marketing automation vendors to pursue, but I’m beginning to wonder whether agencies might turn out to be the primary channel for such systems, excepting only direct sales to large enterprises. Some agencies will adapt, and be successful at it.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Paid Search Agency Advertising Agencies 100

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 353

Resource Management Demand Generation Agencies CMS Development Work Management 353

Martech

MARCH 9, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. What is your service reliability guarantee? Speech analytics.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Work Management Marketing Management 86

Conductor

JULY 15, 2021

Nowadays, businesses have the option to choose from hiring full-service SEO agencies, purchasing tools à la carte to create a piecemeal tool suite, or integrating their data into a comprehensive SEO platform that is accompanied by agency-like services. On a related note, an SEO-only agency is just that.

Paid Search Agency 98

Paid Search Agency Advertising Agencies SEO Enterprise Management 98

Customer Experience Matrix

MAY 6, 2017

One of the most interesting stories playing out right now is online advertising, where the walled gardens of Google , Facebook , and other audience aggregators are under assault by insurgent advertisers who, like most rebels, aspire as much to replace their overlords as destroy their power.

Marketing Management 120

Marketing Management Paid Search Agency Vendors Ads 120

Martech

MAY 23, 2024

This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. The Claude models — including Opus, Sonnet and Haiku — are integrated in WPP Open, the intelligent marketing operating system used by 114,000 marketers throughout WPP’s agencies.

Marketing AI 100

Marketing AI Work Management Marketing Management Lead Ranking 100

TrustRadius Marketing

JANUARY 10, 2023

eCommerce software is ideal for business owners that want to set up and manage an online store. Here are some of the best free software options for your eCommerce business heading into 2023. The software providers below offer some of the best free eCommerce features to set up and manage an online business.

Work Management 97

Work Management Marketing Management eCommerce Software 97

Martech

MARCH 3, 2022

While all of this is going on, sales enablement platforms also track buyers’ and sellers’ interactions with content, giving marketers and sellers insights into what’s working and what’s not. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.

Work Management 83

Work Management Marketing Management Vendors Paid Search Agency 83

Convince & Convert

SEPTEMBER 4, 2015

As an in-house leader working with a marketing agency, it can be easy to feel like you don’t know everything that’s going on. You may only hear from the agency a few times a week over email, a call every few weeks, and in-person a few times a year. You’re not asking your agency to spy on your people.

Paid Search Agency 164

Paid Search Agency Advertising Agencies Ad Agencies Work Management 164

Martech

MARCH 20, 2024

Don’t default to talking about the products or services your company provides or how it delivers them. People are hardwired to take action — such as buying hardware and/or software — based on how they feel. Work with outside experts If you’re changing the company name, work with a branding agency. Descriptive names (e.g.,

Enterprise Management 103

Enterprise Management Work Management Marketing Management Brand Identity 103

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 114

Digital Asset Management Work Management Marketing Management Digital Experience Platform 114

B2BMarketing.net

JUNE 7, 2024

Lead generation is maturing fast as a B2B marketing discipline, with new players driving higher standards of output, a more professional approach and a more customer-centric and responsible ethos. Want to see the other vendors who made the cut into our top 5? Download your copy of the report here. But don’t worry!

Lead Gen 52

Lead Gen Marketing Management Advertising Agencies Lead Scoring 52

Golden Spiral

SEPTEMBER 15, 2021

Selecting an agency is a difficult decision for a HealthTech company — and the Chief Marketing Officer — to make. To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. Look Internally Before You Hire an Agency. What is your budget?

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. Source: Pew Research.

Buyer Intent 352

Buyer Intent Intent Work Management Marketing Management 352

BenchmarkONE

DECEMBER 27, 2018

Email marketing is still, after all of these years, one of the most successful digital marketing tactics you can offer as an agency. Whether your email marketing campaign process is sophisticated or burgeoning, you’ll likely need a series of tools (or one comprehensive solution) to help you. Campaigner.

Marketing Automation Services 64

Marketing Automation Services Advertising Agencies Paid Search Agency Enterprise Management 64

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case even for these tools.

Planning 128

Planning Work Management Digital Asset Management Resource Management 128

Choozle

OCTOBER 22, 2021

Many of us have been here before—It’s the beginning of Q4, and you’ve just been tasked with auditing your current media vendors and researching alternative options for the upcoming year. The answer to those stuck with this dilemma is more and more often coming back to one solution—move to self-serve. Where do you start?

Work Management 70

Work Management Marketing Management Advertising Agencies Advertisements 70

Tiecas

JUNE 17, 2024

Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.

52

52

ClearVoice

JANUARY 27, 2019

To white label marketing tools that make your agency look bigger and more professional than the competition, look for marketing solutions that allow you to fully brand the tool as your own, from visual appearance down to domain; to manage billing and support; and to send emails from your own domain.

Paid Search Agency 86

Paid Search Agency Marketing Automation Services Advertising Agencies Work Management 86

SpotMe Blog

MAY 11, 2023

Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. With so much to manage, it is crucial to choose your partners carefully. How can they best help with planning and execution?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Inbox Insight

MAY 9, 2024

Lead generation outsourcing is an effective and strategic approach for companies looking to entrust their lead generation activities to external professionals or agencies. This information can then be used by the company to refine their marketing efforts, enhance conversion rates and drive growth.

Lead Generation 52

Lead Generation Demand Generation Agencies Sales Qualified Leads Cost per Lead 52

QuanticMind

APRIL 24, 2020

If there’s one fact, it’s that the shifts in Marketing as the internet continues to evolve—digital marketing in particular—causes terminology to constantly change. One of these sticking points is the definition of a digital marketing agency vs. the definition of a performance marketing agency. Conclusion.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Ad Agencies Work Management 59

Zoominfo

APRIL 21, 2020

Getting on the IT staffing-approved vendor list will make your life a lot easier. Terms and conditions are pre-negotiated, discounted fees and payment terms are already agreed upon, and dedicated account managers are established. Find Your Real Target Market. Crowding has affected the IT staffing market.

Work Management 100

Work Management Marketing Management Vendors RFI 100

Martech

JULY 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, it seems like a watershed moment for data management and CDPs especially. Innovid partners with NBC’s Olympics Ad Manager for CTV ads . ” Read more here.

Enterprise Management 111

Enterprise Management Marketing Management Advertising Agencies Demand Generation 111