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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. Leads can enter from channels other than email. Information can come from sources beyond the lead itself. For example, take Active Conversion.

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Going Conversation Qualified | Snack-Size AI Ep. 3

Conversica

Going Conversation Qualified | Snack-Size AI Ep. It’s a big leap from MQL to truly Sales-Ready, or from new customer to advocate. Conversica CMO David Greenberg explains Conversation Qualified, a new funnel concept that better engages leads, prospects, and customers at every stage of the lifecycle.

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From Volume to Value: 3 Things S&P Global Market Intelligence Did to Transform Their Marketing

SnapApp

It seems like marketing today is all about more: more content, more campaigns, more leads, more everything. By ditching the old B2B marketing playbook, and moving to a world focused on valuable, qualified leads instead of a high volume of them. . . They asked questions like: Where do our leads come from? What’s the secret?

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From Awareness to Advocacy: Automate the Entire Customer Lifecycle

Televerde

More businesses are recognizing this added value and investing in tools designed to automate the customer journey, making automation a part of their everyday business practices. Marketing and advertising help drive awareness about a brand, attracting potential leads. Consideration. Take social media, for example.

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Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. Manufacturers and industrial companies often use solutions or consultative selling to add value for their customers and transform themselves from suppliers into trusted partners.

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Blog: Human-Like Conversational AI: Past, Present, and Future

Conversica

Tech giant and long-time innovator IBM helped NLP take a step forward with Shoebox, a voice-activated calculator. IBM continued to make technological advances, developing a voice-activated typewriter with a built-in vocabulary of 20,000 words in the 80s. These voice-activated assistants are used for a variety of purposes.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. From the group introduction: Largest and most active Marketing Group with 700,000+ members. B2B Sales, Marketing, Social Media & Lead Generation.

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