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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. Identifying and segmenting your audience into distinct groups or ‘content constituents’ is crucial for developing a content strategy that addresses diverse needs and maximizes engagement.

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A Comprehensive Guide to Market Segmentation

seo.co

This is best done through a process known as market segmentation. In this article, I’m going to walk you through what market segmentation is, why it’s important, what types of segmentation exist, how you can segment, and a few simple things you should and should not do in order to get the best possible results.

Insiders

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Brand lifts: does your advertising make an impact?

illumin

With ongoing integrations of AI in advertising and advanced marketing tools like journey advertising platforms, marketers and brands worldwide are constantly innovating and getting ahead of the game. Brand lift is one of several indicators of how well your marketing campaign is doing and how it is viewed by your customers.

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The CMO Isn’t Dead: Mastering the Skills of the Modern Marketing Leader

Content Standard

Across industries and business models, marketing is essential to surviving and thriving. But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. A connected marketing engine and centralized view of customer data, led by the CMO, address this issue.

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What Is Demand Generation?

ClearVoice

Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. Getting leads on companies that want to use your products and services is fairly simple if you follow basic marketing strategies.

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Customer calls: Using call insights en masse for better marketing

ClickZ

Good data is the lifeblood of effective marketing. We’ll examine three call data strategies that every marketer should be aware of, to inspire you to get started. We’ll examine three call data strategies that every marketer should be aware of, to inspire you to get started. Marketing starts with understanding customers.

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Put Your Customer Personas to Work with Marketing Automation

B2B Marketing Insights - WE

Successful marketing is people-focused. When companies hammer out marketing without first considering their customers’ unique perspectives and needs, their efforts fall flat and the opportunity for real engagement is lost. Finally, create multiple customer personas to segment your base. Who: Who are your customers?