6sense

JANUARY 7, 2022

With its recent acquisition of Slintel, 6sense delivers an unparalleled intelligence layer that helps fuel its powerful ability to uncover and prioritize buyers both before and throughout their purchase journey.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

seo.co

MAY 11, 2021

Because you’re able to target each customer with a very specific approach, you’ll see your response rates increase, acquisition costs decrease, and conversion rates go through the roof. Psychographic. Finally, you have psychographic market segmentation. Accounts with advertising vendors. Better targeting. Greater control.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Sana Commerce

MARCH 7, 2023

B2B buyers consume an average of 13 pieces of content before deciding on a vendor. To help facilitate the process, you can utilize different ERP products and integrative tools that will put all the important data you need right in front of you.

Work Management 52

Work Management Marketing AI B2B Marketing Marketing Management 52

Porch Group Media

AUGUST 31, 2018

The acquisition of Acxiom, which supplies data on 2.2 However, without knowing customers’ interests, buying intentions, detailed demographics and psychographics, marketers are severely limited in their ability to develop an omnichannel understanding of their customers and prospects for meaningful personalization across channels.

Purchase 40

Purchase Work Management Advertising Agencies Marketing Management 40

PureB2B

MAY 30, 2022

Whether you’re seeking to improve your company’s account targeting and sales intelligence, or simply trying to better understand best practices around customer acquisition, we hope that this article helps you understand why you should be using technographic data. What Are Technographics? Why You Should Care About Technographics?

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Atomic Reach

MARCH 18, 2019

Marty Weintraub is an author, speaker, and entrepreneur focused on psychographic targeting in the digital marketing field. Heather Cooan loves automation, social marketing, paid acquisition, and solid strategy building. She is an expert in SEO, SEM, and voice search. Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Act-On

FEBRUARY 26, 2024

Ad targeting describes the process of displaying ads to a specific group of people based on demographic, geographical, psychographic, behavioral, or other data. What is Cost Per Acquisition? Your cost per acquisition is how much it costs in advertising dollars to acquire a single customer. What is Ad Targeting?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221