Valasys

DECEMBER 23, 2019

Authenticity & building trust amongst the prospective & existing customers are essential elements of B2B marketing & help in building brand equity & omnichannel reputation. Another effective way of using AI for B2B marketing is the implementation of dynamic content to enhance users’ experiences (UX).

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

OCTOBER 31, 2019

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. Existing customers are also aid in online reputation building.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

AUGUST 19, 2019

The market can be desirably segmented by the brands to target their most relevant personas. The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. However, to build an effective lead generation strategy, one needs to start from the basics.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

DECEMBER 20, 2019

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

AUGUST 6, 2019

Doing it right, doing it effectively & timely should be the mantra for modern B2B marketing. Focus towards marketing strategies, initiatives & direction of the brand, which ultimately helps in improving product development & operations. Definitely not. You need to identify your strengths & leverage on that.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

SEPTEMBER 25, 2019

Cost syndication is a cost-effective approach to trigger your content marketing strategies to go further. Syndication is about accentuating your content marketing strategies. Content Syndication abides by the excellent practices of inbound marketing & isn’t motivated by an explicit intent to sell.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Read more on How Intent Data Analysis Helps B2B Companies Boost ROI.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

FEBRUARY 17, 2020

Unless the content doesn’t reach and appeal to the interests of the target audiences, the other bottom-line actions tied to an effective content marketing strategy can’t be accomplished. Andrea Fryrear, Agile Marketing Trainer, and Coach, Keynote Speaker & Author at AgileSherpas stated, “Our job is not to create content.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

AUGUST 26, 2019

When it comes to B2B marketing though, the content marketing landscape is competitive. In fact, according to a report by Top Rank Marketing, only 30% of the content marketers see their content strategies as effective & only 46% of the marketers have a documented content strategy.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Content Marketing 40

Valasys

JULY 16, 2019

The offline methodologies of research involve attending to the B2B marketing events, reading newspapers, watching televisions, following niche-specific influencers & listening to the podcasts. ” Data harnessing & housekeeping from multichannel campaigns lies at the heart of impactful B2B content marketing practices.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

JULY 8, 2019

The trendy social media sites such as Pinterest, Instagram, SnapChat & Vine are all leveraging visually appealing pieces of content to attract, engage & convert audiences, by the means of effective storytelling. Word of Mouth Marketing (WOMM) is an indispensable advertising tool for optimizing conversions.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56