Zoominfo

JULY 25, 2023

Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies. The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

TrustRadius Marketing

OCTOBER 3, 2022

Understanding your data sources is crucial for properly executing campaigns, but where should marketers start? Learn about the types of intent data sources and which ones are best for retaining, expanding, cross-selling, and up-selling existing accounts. . Types of intent data sources.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Content4Demand

OCTOBER 27, 2021

And with budget cuts and more marketing organizations trying to be efficient, this allows a more targeted approach from the beginning. And with budget cuts and more marketing organizations trying to be efficient, this allows a more targeted approach from the beginning.

Intent Data 70

Intent Data Intent Top of Funnel Intent Signal 70

TrustRadius Marketing

OCTOBER 3, 2022

Downstream intent data has applications throughout the buyer’s journey, including finding new deals, accelerating deal cycles, increasing win rates, retaining customers, and finding opportunities to grow the business through cross-selling and upselling. Enhance your ABM program. Integrate seamlessly.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Terminus

APRIL 30, 2019

Common Account-Based Marketing Terms. As account-based marketing grows in popularity, it seems the number of ABM-related terms grows along with it. If you’re relatively new to account-based marketing, you may find yourself overwhelmed by all the acronyms, terms, and phrases that are thrown around.

Account Based Marketing 31

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 31

DealSignal

NOVEMBER 1, 2022

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? How to operationalize first-party intent data.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

DealSignal

MAY 3, 2021

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? Signs of buyer intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

DealSignal

JANUARY 25, 2023

Are you ready to take your B2B marketing game to the next level? Look no further than account-based marketing (ABM) tactics. ABM tactics are a highly targeted approach that allows you to engage with key decision makers at your target accounts and drive revenue. So, let’s get started!

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Terminus

DECEMBER 15, 2017

More About Target Account Tiering. Need help tiering your target accounts? Check out these resources. • How to Identify & Tier Your Target Accounts for ABM. • Get Data-Driven with Fit + Intent + Engagement. Intent Signals. How Attivio Used Intent Data to Triple Account Engagement. .

Segmentation 33

Segmentation Advertisements Advertising Campaigns 33

NetLine

JUNE 5, 2023

Informa Event Intent: The largest owner and operator of physical events in the world, not to mention our parent company, Informa , delivers 500+ B2B events each year. When combined with NetLine’s Portal, INTENTIVE’s extensive buyer-level insights and datasets become a powerful dynamic duo.

Intent 52

Intent Intent Data Ideal Customer Profiles Intent Signal 52

Zoominfo

MARCH 15, 2023

For example, if you want to sell sales automation software, you should compare the size of companies’ overall sales teams and the sizes of their sales operations teams to get a directional sense of their level of standardization and automation. This allows you to maximize impact, as well as avoid duplicative outreach.

Efficiency 130

Efficiency Top of Funnel Budget Programs CMO 130

Engagio

JUNE 2, 2020

A company that was in the marketing for your solution only a few months ago could now be struggling to merely survive. ABM is more important than ever before in this post-apocalyptic COVID-19 world. You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

A company that was in the market for your solution only a few months ago could now be struggling to merely survive. ABM is more important than ever before in this post-apocalyptic COVID-19 world. You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Inbox Insight

NOVEMBER 23, 2022

Some companies focus solely on acquiring new leads through outbound activities such as cold emails or prospecting, while others use inbound tactics such as inbound marketing, content creation and social media outreach. In the world of B2B marketing, lead generation encompasses much more than simply identifying prospective customers.

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

Inbox Insight

JANUARY 5, 2023

Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. It’s designed to generate leads, sell your solution and promote trust in your brand – presenting it as a thought leader and fostering brand loyalty.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52