Account Based Marketing In-market Prospects Intent Signal Outreach 
6sense
NOVEMBER 2, 2021
This anonymous buyer activity makes it hard for revenue teams to identify relevant accounts. That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. You should check out that interactive ebook asap.
6sense
DECEMBER 8, 2021
Intent data and predictive data are required to identify when prospects are ready to buy. Savvy revenue teams use ABM-centric account engagement platforms, with AI operating at their cores , to extract these crucial clues. And speaking of time: Targeting accounts based on IICP will save your revenue team a lot of it.
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