Remove ABM Remove Companies Remove Intent Data
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4 ways intent data maximizes your ABM campaign’s success

Tomorrow People

Understanding your target audience’s needs and behaviors is important for B2B marketing, but for account-based marketing (ABM), it’s mission-critical. Here’s when intent data enters the picture. In fact, a whopping 91% of marketers are using intent data to focus their efforts on high-priority accounts.

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Double Your Revenue with Intent Data and Personal ABM

Marketing Insider Group

Bombora, 6sense, and other “intent data” platforms are helping marketing teams evolve ABM where there are less forms, less spam, and less cold calls. While sales and marketing may be delivering a personalized experience – it’s still not a “personal” experience that’s tailored specifically for a particular company and its buyers.

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12 Best Buyer Intent Data Tools to Drive More Qualified Leads

Only B2B

Enter B2B intent data, a revolutionary concept that empowers B2B marketers to predict when their prospects are most likely to make a purchase. Account-based marketing (ABM) and data-driven marketing are on the rise. Turn to buyer-intent data tools, and you will gain that edge—the competitive edge.

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10 Ways to Use Intent Data to Turbocharge ABM Performance

Inbox Insight

Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. Paired with intent data, ABM is a force to be reckoned with. Where can intent data be obtained?

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Target High-Value Accounts With ABM Intent Data

Only B2B

This is where ABM intent data comes into play. Marketers can find this sweet spot with intent data. Together, ABM and intent data form the perfect combination to drive tangible business results. Benefits of using ABM Intent Data With so many benefits to discover, here are five key ones: 1.

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A Guide to Using Intent Data in Your ABM Program

Only B2B

ABM has gained significant prominence among B2B marketing companies in recent years. According to a Sirius Decisions poll, over 90% of B2B marketers believe ABM is a vital element of their marketing strategy. Intent data is the most important resource that B2B companies with an ABM strategy have at their fingertips.