Only B2B

AUGUST 21, 2023

This evolution has led to the rise of virtual prospecting, a strategic process that harnesses the power of intent data for more meaningful engagement. Intent data has emerged as a game-changer in B2B prospecting. In this comprehensive guide, we’ll explore the synergy between virtual prospecting and intent data.

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Intent Data Intent Intent Signal Account Based Marketing 62

Content4Demand

OCTOBER 16, 2020

At face value, orchestration is taking all the moving parts in your ABM campaign and then synchronizing them to create a cohesive strategy between sales and marketing to give buyers consistent experiences. The first- and third-party intent data , sourced from prospective and customer account activity, fuels the engine.

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

DealSignal

APRIL 10, 2024

Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Comparing vendors on a third-party review website.

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Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

DealSignal

AUGUST 25, 2020

The leads will include complete, verified contact and account details, including emails and direct dial phones, so that marketing and sales teams can reach out to ideal buyers directly and drive more conversions. Armed with that knowledge, marketers can approach their new targets with confidence.

Bombora 52

Bombora Purchase Intent Purchase Intent 52

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

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Intent Data Lead Gen Intent Lead Scoring 124

DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents [Open] [Close] What is Intent Data? Intent Data Use Cases 1. Intent Data Use Cases 1.

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Intent Data Intent Intent Leads Ideal Customer Profiles 52

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. And the world of ABM has certainly created numerous terms that may be new (and confusing) to some. We've put together this glossary of 30 Account-based Marketing (ABM!)

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Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. And the world of ABM has certainly created numerous terms that may be new (and confusing) to some. We've put together this glossary of 30 Account-based Marketing (ABM!)

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. But what’s really impressive is the buyer-level intent data, which has skyrocketed by an incredible 13,609.7%. increase since March 2020, signifies a major change in how we perceive B2B intent data.

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Intent Intent Data Paid Search Agency Webinar Metrics 52

Choozle

JULY 24, 2020

Account-based marketing (ABM) is a strategic approach to business marketing that focuses efforts on a defined set of key target companies within a market. Next, we’ll discuss how you can leverage Choozle and its technology partners to set up highly-targeted, effective account-based advertising campaigns.

Account Based Marketing 59

Account Based Marketing Work Management Marketing Management Marketing Automation Services 59

Launch Marketing

JULY 26, 2023

Trend #2: Laser-Focused Strategy with Account-Based Marketing Account-Based Marketing (ABM) has emerged as a game-changing strategy in B2B lead generation. Rather than casting a wide net, ABM focuses on targeting high-value accounts or customers with personalized marketing campaigns.

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Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

Strategic-IC

JANUARY 29, 2019

We explore key takeaways and learnings from our November breakfast event, Intent-Driven, Intelligent ABM. Our next breakfast event, ‘How to Activate Intent-Driven ABM Campaigns’ will be held in London on the 6th February. Why Intent-Driven ABM Campaigns? 5 Key Takeaways From Our Intent-Driven ABM Event.

Account Based Marketing 72

Account Based Marketing ABM Intent Top of Funnel 72

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. Buyer Intent Data Tools Market Insights. Key Findings from the ABM Benchmark Survey.

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Intent Data Buyer Intent Account Based Marketing Intent 67

Heinz Marketing

DECEMBER 15, 2021

The last blog post I wrote about what Intent Data is, the different types of Intent Data signals , and why do you need intent data. I would like to dive deeper into this topic and provide some information on how to leverage intent data in your B2B marketing. How to leverage intent data.

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Intent Data Intent Lead Ranking B2B Marketing 126

accelerate agency

OCTOBER 26, 2021

Done right, Account-based Marketing (ABM) has the potential to generate demand, and then some. For B2B SaaS companies, having a robust ABM strategy is key to growth. We’ll be covering… What is an Account-based Marketing strategy? How does ABM work? How does ABM work?

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing & Strategy 52

accelerate agency

OCTOBER 26, 2021

Done right, Account-based Marketing (ABM) has the potential to generate demand, and then some. For B2B SaaS companies, having a robust ABM strategy is key to growth. We’ll be covering… What is an Account-based Marketing strategy? How does ABM work? How does ABM work?

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing & Strategy 52

accelerate agency

OCTOBER 26, 2021

Done right, Account-based Marketing (ABM) has the potential to generate demand, and then some. . For B2B SaaS companies, having a robust ABM strategy is key to growth. Today we’re going to run you through the key components of a SaaS ABM strategy so that you can start generating more demand than ever before.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing Strategy 52

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Aberdeen

APRIL 16, 2019

Account-based marketing (ABM) is supposed to be the great equalizer. With the right approach and the right data , your lead gen engine can play an important role in ABM. The Role of Lead Gen in ABM. The Role of Lead Gen in ABM. How Intent Data Turns Leads into ABM Insights.

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Lead Gen Intent Data Account Based Marketing ABM 53

Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

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Purchase Intent Intent Data Purchase Intent 40

Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. Use search to reveal intent.

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Intent Account Based Marketing Bombora Intent Signal 100

Aberdeen

JANUARY 23, 2019

Account-based marketing (ABM) and artificial intelligence (AI) are two powerful technologies wielded by B2B organizations across the world. In a blog post titled, “ Alexa, Who is In-Market for My Product Today? ”, 6sense’s Minal Awasthi explores the ubiquity and confluence of ABM and AI.

Intent Data 40

Intent Data Account Based Marketing ABM Intent 40

SalesIntel

JANUARY 21, 2022

.” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. What is Intent Data in a Nutshell? Here are some situations where Buyer Intent data can lead to a 5x faster sales cycle. .

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Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Aberdeen

APRIL 4, 2019

It’s tough to argue against account-based marketing (ABM) as the de facto strategy for reaching B2B buyers. With ABM, you no longer focus on stuffing your funnel with as many people as possible. Instead, you narrow your focus, targeting specific and motivated accounts with personalized marketing tactics.

Intent Data 40

Intent Data Account Based Marketing ABM Intent 40

Only B2B

FEBRUARY 11, 2024

That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. But with different types of intent data available – first-party, second-party, and third-party – choosing the right one can feel like a complex puzzle. First-Party Intent Data: Did you know?

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Intent Data Intent Work Management Marketing Management 62

Only B2B

FEBRUARY 1, 2024

That’s the power of intent data.” ” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This is where the intent data comes into the picture.

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Intent Data Intent Marketing Strategy Marketing & Strategy 71

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ‍ Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. Enter: intent data.

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Buyer Intent Intent Data Intent Work Management 118

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Aberdeen

OCTOBER 9, 2019

The business world coined the term “account-based marketing” back in 2004. But B2B marketers only started to take notice in the last four or five years. From a strategic perspective, we’re still in the earliest days of ABM adoption and maturity. That’s where predictive insights and intent data come into play.

Account Based Marketing 40

Account Based Marketing Marketing AI Allocation Intent Signal 40

DealSignal

APRIL 4, 2019

Bombora & DealSignal Partner to Deliver B2B Leads Showing Purchase Intent. Marketing and sales teams can now get complete contact details for ideal buyers at companies showing interest in specific product categories across the web. Complement their programmatic account-based marketing (ABM) with direct outreach.

Bombora 45

Bombora Purchase Intent Purchase Intent 45

Only B2B

JUNE 14, 2023

In the fast-paced world of B2B marketing, understanding the intent of potential buyers is a game-changer. B2B Intent Marketing is a strategic approach that involves identifying and leveraging intent signals to capture high-quality leads.

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Intent B2B Marketing Intent Signal Lead Ranking 62

Aberdeen

OCTOBER 3, 2019

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of September. Live Webinar: ABM Benchmarks for 2020. Conversations about account-based marketing have quickly evolved from “is this the right strategy for our business?” Getting Obsessed with Intent.

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Account Based Marketing Advertising Benchmark Webinar Metrics Intent 40

Aberdeen

MARCH 1, 2019

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. Madison Logic, an ABM platform provider, has announced the launch of Journey Acceleration, a dynamic targeting tool. Direct Mail Influences Purchase Decisions.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

6sense

DECEMBER 10, 2021

Marketers and sales teams need to hit the right prospect and talk to them using the right messaging to close the deal. This is where intent driven sales prospecting comes into the picture. How do intent driven prospecting tools help? When the search goes beyond the normal noise – what indicates the intent to actually purchase.

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B2B Sales Intent Account Based Marketing Zoominfo 62

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Five Ways to Succeed at Intent Marketing. Video ad targeting is a key tactic to leverage the power of intent data.

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Marketing AI Intent Intent Signal Account Based Marketing 74