article thumbnail

Optimizely Alternatives: A/B Testing Platforms to Consider for 2021

Convert

Take the A/B testing tool Optimizely, a high-priced player in the experimentation world — can you replace it with another SaaS diamond that will fit better into your marketing strategy and budget? Optimizely is the granddaddy of A/B testing. In the CRO trenches, a conversation about Optimizely being acquired (from CXL FB Group ).

article thumbnail

Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Efficient lead management: Leads are scored and segmented automatically, ensuring timely follow-ups and higher conversion rates. This may affect the overall adoption rate. An email campaign automation tool can help you select one element to test, such as the subject line, email content, or call-to-action.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?

Convert

Is your A/B test taking too long to hit 95% statistical significance? For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles. If in your test, B beat A and the result showed a weak stat sig, rerunning the test may show a different result.

article thumbnail

Next Level Organic Marketing: Cutting Edge Marketing Tools to Slice Through the Noise

TrustRadius Marketing

This article takes a deep dive into two more advanced marketing tools that the most successful brands use to make more intelligent campaign strategies: predictive analytics and A/B testing. Finding the Best Version of You: A/B Testing. A/B testing (or split testing) tests multiple versions of a page to see which converts more visitors.

article thumbnail

Next Level Organic Marketing: Cutting Edge Marketing Tools to Slice Through the Noise

TrustRadius Marketing

This article takes a deep dive into two more advanced marketing tools that the most successful brands use to make more intelligent campaign strategies: predictive analytics and A/B testing. Finding the Best Version of You: A/B Testing. A/B testing (or split testing) tests multiple versions of a page to see which converts more visitors.

article thumbnail

Video in Email Workflows, Webinar Transcription

Lead Liaison

We show you how to use video in email to boost your conversion rate by strategically adding them into your email workflows. We did a really great AB test a few months ago, where we tested eight different emails. So this was a super exciting training on our end. I would definitely say test it out.

article thumbnail

11 A/B Testing Platforms That Integrate Well With Shopify (+ 8 Key Things That Make a Tool Perfect for Shopify A/B Testing)

Convert

That’s where conversion rate optimization comes in. By A/B testing elements of your Shopify site so that they convert better, you can make every visitor far more valuable. But how do you get started with A/B testing and which platform integrates well with Shopify? What Is Shopify A/B Testing? Well, good news!