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How Using the Right MarTech Tools Can Help Drive Sales

Marketing Insider Group

MarTech tools can automate, optimize, and analyze your marketing programs like never before. It involves a lot of testing and experimenting to understand how different tools drive sales. It involves a lot of testing and experimenting to understand how different tools drive sales. Optimizing content based on user behaviors.

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Google Optimize Sunsetting: What it Means for Advertisers

Bannerflow

Google Optimize, a powerful tool for website optimization and A/B testing, has long been a go-to solution for advertisers seeking to enhance their online marketing strategies. Google Optimize has been a longstanding product but lacked features that many marketers found essential. All important questions to answer.

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Optimizely Alternatives: A/B Testing Platforms to Consider for 2021

Convert

Take the A/B testing tool Optimizely, a high-priced player in the experimentation world — can you replace it with another SaaS diamond that will fit better into your marketing strategy and budget? Who is Optimizely? Optimizely Pros and Cons. Optimizely is the granddaddy of A/B testing.

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A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?

Convert

Is your A/B test taking too long to hit 95% statistical significance? For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles. If in your test, B beat A and the result showed a weak stat sig, rerunning the test may show a different result.

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Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

Important features provided by email marketing software are email scheduling, data segmentation, personalized messaging, email automation, email analytics, A/B testing, and email integration. Table of Contents: What is an Email Marketing Software Platform? Best Practices To Follow While Using An Email Marketing Software/ Tool.

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Top 10 Mailchimp Alternatives in 2020 (In-Depth Analysis)

SendX

But you are making a good decision looking for alternatives if: Pricing is expensive for you: If you don’t see yourself using all the advanced features that Mailchimp provides, you would be pretty good using other less expensive alternatives. And not so long ago, it became more than just an email marketing software.

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Top A/B Testing Tools That Are Good for the Next 5 Years (Vetted by Privacy, Features, Maturity & Price)

Convert

So you’re looking to buy an A/B testing tool. The future trends and ideas that we’re seeing emerge in the CRO industry, what they mean, and which tools we think meet this demand (while also meeting your current testing needs). What Are A/B Testing Tools? What Are A/B Testing Tools? So let’s dive in….

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