Sprout Social

MARCH 17, 2025

When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind. This is especially important because according to The 2025 Sprout Social Index , 58% of social media users plan to keep using social just as much in 2025, while 24% say theyll use it even more.

Social Media 83

Social Media Trends Media Work Management 83

illumin

FEBRUARY 19, 2025

Leverage loyalty Customer loyalty is king in 2025. Customers are 72% more likely to recommend brands with strong loyalty programs and this includes app users. Be creative when identifying what your customers would find valuable in a loyalty program. In 2025, this often means working with influencers.

Paid Content 92

Paid Content Word of Mouth Paid Search Agency Mobile Advertising 92

Content Standard

DECEMBER 19, 2024

Here are my five top content marketing strategies to stay ahead in 2025: 1. Deepen Your Audience Understanding Demographics are a starting point, but they only tell part of the story. This isn’t about casting a wide net; it’s about creating content that fosters loyalty and advocacy by resonating deeply with your audience.

Marketing AI 122

Marketing AI Planning Content Marketing Content 122

Navigate the Channel

OCTOBER 15, 2024

As we step into 2025, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 Its significance is only expected to grow in 2025 and beyond. Traditional marketing strategies often rely on broad strokes, targeting large demographics with generic messages.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Sprout Social

NOVEMBER 4, 2024

Yet, 32% of all consumers (and 48% of Gen Z) anticipate making more purchases directly from the platforms in 2025, a trend that could start to show up this holiday season and boost online sales. Another 39% of consumers who plan to make purchases directly from social networks in 2025 will buy those products from Facebook Shop.

Social Media 123

Social Media Media Social Networks Urgency Marketing 123

SocialPilot

FEBRUARY 17, 2025

Remember when TikTok vanished from our screens for almost 12 hours on the night of 18th January 2025? Despite all, it remains a powerhouse in social media, and staying ahead of the ever-evolving nature of TikTok trends in 2025 is crucial for brands and creators aiming to maintain relevance and engagement. No POV videos. Just silence.

Trends 75

Trends Viral Marketing Storytelling User-Generated Content 75

Marketing Insider Group

JUNE 24, 2024

Statistics and Demographics Over 217 million people in the United States use social media, more than 65% of the country. This evolution means businesses can tailor their messages to specific demographics, increasing the effectiveness of their campaigns.

Social Media 292

Social Media Media Privacy Paid Search Agency 292

SmartBrief - Marketing

MARCH 28, 2025

in February 2025 a 7-point decline that marks the largest monthly drop since August 2021. Personalization and customer retention in a shifting landscape The current data shows nuanced spending patterns across demographics. R ecent consumer sentiment data underscores the need for agile, data-driven marketing strategies.

Planning 88

Planning Terms and Conditions Budget Programs Loyalty 88

illumin

FEBRUARY 12, 2025

This marketing approach is on the rise, and brands that leverage socially responsible business practices will win in 2025. Shared values, genuine brand authenticity, and empathetic communication frequently shape customer loyalty. Final thoughts Social responsibility in 2025 is critical for attracting more conscious customers.

Ethics 59

Ethics Transparency Merchandising Advertising Agencies 59

Orange Owl Blog

DECEMBER 10, 2024

B2B Marketing Unlock the Top B2B Marketing Predictions and Trends for 2025 Vivek Goel December 11, 2024 Share : Table of Contents Introduction As we approach the end of 2024, it’s crucial for B2B marketers to look ahead and prepare for the evolving landscape of 2025. B2B Marketing Prediction No. B2B Marketing Prediction No.

Enterprise Management 52

Enterprise Management Work Management Trends Marketing Management 52

Spiralytics

JANUARY 23, 2025

As the year ticks over into 2025, this article highlights the latest data behind this shift, revealing trends in monetization, consumer engagement, and platform growth that underscore the growing impact of content creators in people’s lives. 87% of consumers discover new brands through ads in creator content.

Statistics 62

Statistics Advertising Agencies Allocation Paid Search Agency 62

Sprout Social

OCTOBER 11, 2024

As you plan for 2025, consider how the changing face of sports marketing could align with your strategy and goals. Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic.

Social Media 95

Social Media Social Marketing Media Planning 95

Webbiquity

JANUARY 27, 2025

Perhaps you have access to a different demographic or offer something that complements their business in a new way. Once you have a clear picture of your target audience, seek out companies that cater to similar demographics or buyer personas , or face similar challenges but offer different products or services.

Marketing Websites 152

Marketing Websites Ad Building Work Management Marketing Management 152

Huptech Web

DECEMBER 27, 2024

Here are 12 Trends to Watch for in 2025 Trend #1 Growth of AI & Biotech Innovations So many brands do not realize the power of AI and biotech. Personalized skincare solutions are becoming a key trend to watch in 2025. Offering these types of solutions can boost customer loyalty and drive sales. It builds trust and loyalty.

eCommerce 52

eCommerce Trends Personalization Marketing AI 52

Televerde

FEBRUARY 3, 2025

As we enter 2025, lead generation is changing because of new technologies and marketing trends. This article explores the top 10 lead-generation strategies to drive sales in 2025. Quick Takeaways Lead generation strategies evolve with technology and market trends, so staying updated is crucial for success in 2025.

Lead Generation 52

Lead Generation Paid Content Webinar Metrics Marketing Budget 52

Litmus

DECEMBER 2, 2024

How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. While there is no “best” day or time to send an email, look at your previous data and audience demographics to make an educated guess. What do they care about?

Email Campaigns 64

Email Campaigns Webinar Metrics Top of Funnel Campaigns 64

Sage Marketing

MAY 11, 2025

Inaccurate Data Management By 2025, 58% of B2B professionals will identify data quality as the top factor for automation success [1]. Relying too much on mass campaigns can hurt both your ROI and brand loyalty. Here are some ways to segment effectively: Demographics: Group by location, age, or gender.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Sales Qualified Leads Automation 52

Sprout Social

APRIL 21, 2025

Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. A niche community is a group focused on a specific demographic, interest or goal. This can boost loyalty over time, turning your audience into brand advocates. What is a niche community?

Communities 111

Communities Paid Content Branding Brand Identity 111

illumin

MAY 15, 2025

billion in 2025 and reach around USD 26.47 Since the buying journey involves research, inspiration, and comparison, marketers must use a full-funnel strategy that engages consumers and captures attention at all stages, from awareness through to post-purchase loyalty. Here are some tips to advertise effectively. billion by 2034.

Paid Content 97

Paid Content Advertising Agencies Advertisements Advertising 97

Orange Owl Blog

FEBRUARY 9, 2025

Video Marketing The Most Comprehensive Guide to B2B Video Marketing in 2025 Vivek Goel February 9, 2025 Share : Table of Contents Introduction to B2B Video Marketing Definition and Significance B2B (Business-to-Business) video marketing involves the strategic use of video content to promote products, services, or brand messages to other businesses.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Video Marketing 52

Salesforce Marketing Cloud

APRIL 21, 2025

It helps you reach the right audience: Targeted advertising on social media platforms can help you reach specific demographics efficiently. You can do it by considering their demographics, interests, psychographics, and purchasing behaviors. This helps build community and loyalty. For example, your audience is younger adults.

Social Media 59

Social Media Marketing AI Media Best Practices 59

SocialPilot

JANUARY 19, 2025

In todays digital age, a strong presence of positive reviews will boost credibility, drive sales, and foster loyalty. Positive reviews not only boost your online reputation but also drive sales and customer loyalty. The platform is most popular among young adults, with the 25-34 age group representing the largest demographic.

Stats 49

Stats Enterprise Management Trends Lead Ranking 49

illumin

DECEMBER 6, 2023

per user, per hour by 2025. Despite TikTok ‘s increasing popularity among users, Meta’s operational capabilities and advertising products continue to attract and retain marketers on their platform, building ongoing loyalty among advertisers. What Instagram has that TikTok lacks, is advertiser loyalty.

Demographics 80

Demographics Facebook Emarketing Loyalty 80

illumin

DECEMBER 11, 2024

The approaches and channels having the most impact in 2024 will likely influence how advertisers tackle the 2025 season. The 2024 holiday shopping season is almost over, so it’s time to look at what strategies won over audiences and gather key takeaways for an even better 2025. In 2024, holiday campaigns drove an estimated $271.58

Ads 59

Ads Advertising Advertisements Amazon 59

Orange Owl Blog

JANUARY 22, 2025

B2B Marketing Top 10 B2B Marketing Strategies Every Business Should Implement in 2025 Vivek Goel January 22, 2025 Share : Table of Contents In the competitive world of B2B commerce, effective marketing strategies are not just a luxurythey are essential for survival and growth.

Paid Content 52

Paid Content Enterprise Management Webinar Metrics Work Management 52

SocialPilot

FEBRUARY 3, 2025

Run Paid Ads: Use targeted awareness-focused ad campaigns like Facebook ads, YouTube ads, TikTok ads, and Instagram promotions to reach the right demographics. SocialPilot ran a campaign to promote more leads by offering the audience a free Instagram trends report 2025. Build loyalty programs with points, perks, or exclusive benefits.

Top of Funnel 75

Top of Funnel Marketing Funnels Social Media Paid Content 75

Orange Owl Blog

MAY 10, 2025

Unicorn Chronicles BharatPe Success Story: 5 Impactful Lessons for Every Entrepreneur Vivek Goel May 10, 2025 Share : Table of Contents Introduction In Indias rapidly evolving digital payments landscape, BharatPe has emerged as a transformative force, enabling millions of small merchants to embrace cashless transactions.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Small Business Marketing 52

Orange Owl Blog

MARCH 16, 2025

B2B Marketing Segmentation and Targeting in B2B Marketing: A Comprehensive Guide Orange Owl March 17, 2025 Share : Table of Contents Introduction In the ever-evolving landscape of B2B marketing, understanding your audience is key to success. Firmographic Segmentation Firmographics are the B2B equivalent of demographics.

Ideal Customer Profiles 52

Ideal Customer Profiles Segmentation Enterprise Management Work Management 52

SocialPilot

FEBRUARY 11, 2025

A balanced approach that connects viral-worthy content with brilliant strategies to build steady engagement and brand loyalty. Emotional Branding Success: Budweiser strengthened its brand identity including these themes like loyalty, perseverance, and Americana. Organizing a strong content schedule builds loyalty and visibility.

Viral Marketing 68

Viral Marketing Social Media Examples Media 68

Orange Owl Blog

MAY 4, 2025

Unicorn Chronicles Slice Success Story: 5 Key Lessons for Every Entrepreneur Vivek Goel May 5, 2025 Share : Table of Contents Introduction In India’s rapidly evolving fintech landscape, Slice has emerged as a transformative force, redefining how young Indians access and manage credit. We believed our customers needed us more than ever.

Marketing Management 52

Marketing Management User-Generated Content Peer-to-peer Trust Marketing 52

Orange Owl Blog

MARCH 5, 2025

B2B Marketing The B2B Buyer Journey: A Comprehensive Guide Orange Owl March 6, 2025 Share : Table of Contents Introduction Understanding the buyer journey is crucial in B2B marketing. Continuous communication, customer support, and loyalty programs help ensure long-term satisfaction and retention.

Top of Funnel 52

Top of Funnel Buyer's Journey Sales Management Marketing Automation Services 52

Televerde

JANUARY 27, 2025

Demand generation will change in 2025, though, as new technologies and shifting consumer behaviors come to the forefront. This article explores the top five demand generation trends to watch in 2025 to help you make the most of your marketing strategies. The impact of AI-driven personalization is significant.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Marketing AI Demand 52

Orange Owl Blog

MAY 15, 2025

Unicorn Chronicles 19 Inspiring Indian Fintech Unicorn Success Stories Every Entrepreneur Must Read Vivek Goel May 15, 2025 Share : Table of Contents Introduction Indias fintech revolution is not just a waveits a transformation that has reshaped the financial landscape for over a billion people. Read the full Slice success story 2.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

SalesIntel

OCTOBER 20, 2024

Customer acquisition strategies focus not just on driving sales but also on building trust and fostering customer loyalty right from the start. Strategies include loyalty programs, referral incentives, or exclusive offers. The Retention stage (below the funnel) helps maintain customer loyalty and turn them into advocates.

Top of Funnel 52

Top of Funnel Paid Content Acquisitions Marketing AI 52

Marketing Insider Group

MARCH 12, 2014

By 2025, they will comprise 75% of the workforce. Due to demographic shifts, including more experienced Baby Boomer workers retiring, it is essential to engage Generation Y now so they are able to fulfill expected talent shortages in the near future. Demographics. But in fact, Gen Y has about as much loyalty as other groups.

Work Management 100

Work Management Demographics Loyalty Youtube 100

Orange Owl Blog

MARCH 20, 2025

Strengthens Customer Relationships Through personalized interactions, businesses can build emotional connections with their audience, increasing brand loyalty. Leverage Paid Advertising While organic reach is valuable, paid social media advertising allows you to target specific demographics with precision.

Social Media 52

Social Media Top of Funnel Webinar Metrics Media 52

Orange Owl Blog

MARCH 16, 2025

B2B Marketing B2B Market Research: A Comprehensive Guide Vivek Goel March 17, 2025 Share : Table of Contents Introduction Market research is the backbone of any successful B2B marketing strategy. Monitoring Performance Measuring customer satisfaction and loyalty to refine offerings continuously.

Research 52

Research Enterprise Management Ideal Customer Profiles B2B Marketing 52