ClickZ
NOVEMBER 3, 2023
[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. With changing consumer behaviours and the aftermath of iOS 14’s privacy updates, this year’s report by Fospha, a leader in marketing measurement for eCommerce, is more crucial than ever.
ClickZ
FEBRUARY 16, 2024
Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha’s latest report reveals Snapchat to be a key growth channel amongst their brands, with ROAS increasing by 504% from 2022 to 2023, even while spend grew 76% YoY.
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Martech
JANUARY 25, 2023
Nearly half (47%) of marketers are using clean rooms for data privacy, regulatory compliance and audience activation, according to the IAB’s “State of Data 2023” survey. Despite the widespread use of data clean rooms (DCR), less than a third of marketers are leveraging DCRs’ full capabilities, according to a new report.
Outbrain
FEBRUARY 12, 2023
Inevitably, this trend forces teams to focus on objectives lower down the funnel, as they provide a clear ROAS. Despite deadlines to phase out third-party cookies being postponed, keeping up with consumers’ expectations will require marketers to reconcile this strategy with imminent changes in privacy regulations.
Liveintent
SEPTEMBER 14, 2021
The top three concerns for advertisers in a world post-third-party cookies and mobile ad IDs include: Advertising performance Ability to measure and prove ROI/ROAS Ability to reach target audiences. 3 in 5 marketers have already seen agency innovation in the way of privacy changes. Solutions to grow or enhance first-party data.
SocialPilot
FEBRUARY 26, 2024
By understanding the ROI of each campaign, AI can reallocate your budget to maximize return on ad spend (ROAS) and achieve marking goals more efficiently. pic.twitter.com/TXQUiykmsO — Rowan Cheung (@rowancheung) November 22, 2023 AI can break down larger data sets into small actionable insights and filter out the noise.
FunnelEnvy
MARCH 21, 2022
By the year 2023, video ad spending on social networks in the U.S. Executives at Meta said Apple’s privacy changes alone could cost the company $10 billion in revenue. The increased competitiveness in the world of paid ads is why it’s more important than ever before to maximize return on ad spend (ROAS).
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