9 Google Ads Trends You Can’t Ignore in 2021

Single Grain

The advertisers’ only job is to provide: The objective or campaign goal — e.g., CPA, ROAS. Trend #3: Target ROAS Bidding for Video Action and Discovery Ads Campaigns. Here's an example of how target ROAS bidding works: Related Content: * The Complete Guide to Google My Business. *

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

billion by 2023 – along with the rise of mobile use: Geo-fencing allows real-time targeting based on a user’s location. The GDPR changes lit the touchpaper for a global revolution on data privacy, with California set to roll out the California Consumer Privacy Act (CCPA) on January 1, 2020.

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Advertiser Perceptions: Encrypted email identifiers and the changing Identity landscape

Liveintent

The top three concerns for advertisers in a world post-third-party cookies and mobile ad IDs include: Advertising performance Ability to measure and prove ROI/ROAS Ability to reach target audiences. 3 in 5 marketers have already seen agency innovation in the way of privacy changes.

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