Remove 2023 Remove Multi-Touch Attribution Remove Privacy Remove ROAS
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New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season

ClickZ

[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. With changing consumer behaviours and the aftermath of iOS 14’s privacy updates, this year’s report by Fospha, a leader in marketing measurement for eCommerce, is more crucial than ever.

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What Super Bowl LVII’s Advertising Tells Us About the State of Marketing in 2023?

Outbrain

As marketing budgets undergo strict scrutiny, attribution is becoming as important as ever, since it provides marketers with crucial data that can help them further optimize their ad spending and lower acquisition costs. Inevitably, this trend forces teams to focus on objectives lower down the funnel, as they provide a clear ROAS.