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AI, deepfakes and phishing

SmartBrief - Marketing

How generative AI makes scammers alarmingly convincing “Taylor Swift” giving away cookware. The rise of generative AI has been a boon for many people, and unfortunately, this includes scammers and hackers. Tom Hanks had to speak out about the topic last October, when a fake dental plan used AI to create a video double of him.

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This Month in Email: A Recap of Email Marketing News in October 2023

Litmus

We’re back with the latest installment of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! Fear not, email marketers—it’s impact on email rendering is pretty minimal , rendering similarly to iOS 16. Last call for Litmus’ State of Email Trends survey!

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This Month in Email: A Recap of Email Marketing in March 2023

Litmus

In this issue, we’ll cover all the latest and greatest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in March 2023. News headlines Community happenings Email Client Market Share Yeah, we’re still talking about it (AI) News headlines New scam, just dropped.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data.

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6 Benefits of RPA Technology in Customer Service

Televerde

A Deloitte report expects near-universal adoption of RPA by 2023. Robotic process automation (RPA) uses advanced software and AI processes to take over menial, error-prone tasks from humans. It is embedded computer-coded software that uses AI to streamline processes. Key Takeaways.

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How Marketers Can Protect Customers’ Personal Data from AI Abuse

Single Grain

Whether you’re gung ho or ambivalent about the progress of AI in the past decade, there’s one thing no one can deny: that it can be used to do nefarious deeds with something as seemingly innocuous as personal data. In this post, we’ll look at the concerns that many individuals are grappling with as we hurtle toward an AI-driven future.

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Could Your Business Experience Be the Key To a Thriving Cybersecurity Career?

Salesforce Marketing Cloud

What you need to know Cybersecurity has never been more relevant due to the onset of artificial intelligence (AI), the geopolitical landscape, and the ongoing digital innovation and transformations in our personal and professional lives. The rise of AI has only made the need for cybersecurity more pressing.